Tech Soup

MAY 13, 2011

StartSomeGood is a “ crowdfunding ” platform, inspired by the success of sites like Kickstarter and IndieGoGo. On the site, social entrepreneurs propose their idea or project, set a funding goal, and identify a “tipping point.” She loves interacting with communities online. Over and over again.

Interaction 67

Interaction Free Fundraising Cancer 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Traffic: Suggests partnering with the web team and using analytics software to track the referrals of unique visitors to site from a site. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . These might work well as a series of pilots/experiments to track and learn.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2007

I was able to track down Anthony Jennings who is the Web Site Specialist at SEIU. His job includes strategic planning, launching and maintaining web sites for the International and some locals. What were the goals? Well, this example is no astro turf. It's the real thing. It's authentic. Post production was done in a few days.

Video 50

Video QuickTime Houston Broadcast 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Additionally, PostRanks are calculated one of two ways, either comparing a site's content against its own past performance only (feed-based PostRank). So in that case you can compare TechCrunch to Mashable, for example, if you wanted to, but with feed-based you're not being ranked against any sites/posts but your own.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2006

Results My campaign goal is $750 by December 31, 2006. Thank Yous So far, other bloggers have added the badge to their site or linked to the campaign and I want say a big thanks and in Khmer too ! make sure that you publicize the fact that the chip in code is portable, encourage others to post it on their sites.

Widget 50

Widget Campaign Reflection Personal 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

How many people visit your Web site every day? Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. Measures of success - are your goals, plus the ???evidence??? Chris Brogan has also written about the Digg effect. Which features are most popular?

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Kaushik's thinking is based on " Occam's Razor Principle " (which boils down to a poetic way of saying " KISS ") The screencast will show some practical examples of how at least one nonprofit organization's web site, the Idealist , is using the software in practice. Learning Goals.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2007

" You can use the site to find others to help you get something done -- folks have used the site for a wide variety of projects, all needing broad support to actually work. There are loads of uses for the site ??? 3) Integrate other organizing tools.

Money 50

Money Pledge Advice Raise 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

The best way to think of it as taking a little chunk of your marketing plan that supports your marketing goals, but incorporates social media. You don’t want to create an extra program or extra work, it has to support your existing marketing goals. I think NTEN is a terrific example of the rule of thirds.

Marketing 70

Marketing Blackboard Social Social Media 70

See3

MARCH 27, 2008

Brian emphasized that social networking is not for every organization, and that you must consider your goals, strategies, tactics, and resources, not assuming the use of any particular tool. Danielle Brigida from NWF presented a case study on Digg and StumbleUpon. Again, what are your goals. Another Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

JUNE 11, 2008

Examine any new online tool, find out what it’s good for, define your campaigning goals and then link them to your online tools, or simply don’t. Read blogs, get into social networks, register at Digg and then go sit in a corner and listen. So don’t listen to him. Whatever you do: do NOT listen to the man.

Social Media 28

Social Media Campaign Advocacy Online 28

Museum 2.0

NOVEMBER 1, 2007

They don't just keep bookmarks, they Digg things and save them to del.icio.us. While there are some sites, like YouTube, Wikipedia, and Flickr, that are fairly easy to understand, there are hundreds of others with no clear differentiated value. And even if you understand what a site does, what can it do for your museum?

Culture 20

Culture Wikipedia Application Digg 20

Tech Soup

MAY 3, 2011

The site's strength lies in how anyone can create, promote, and grow a cause, but Jen also points out that this can create weaknesses as well. Confusing site architecture. Causes' goals for 2011 include a redesign and a deeper focus on key features. Strengths of the Causes Network. Massive number of people.

Causes 64

Causes Community Online Fundraising 64

Museum 2.0

APRIL 16, 2008

The view counts, comments, favorites, most e-mailed, and leader boards of sites we all love (Flickr, Digg, StumbleUpon, NetFlix, The New York Times, etc.) sites, the Brooklyn Museum's bottom line is not about making money. But in Click's case, that prohibition is deliberate. concepts and Web 2.0

Museum 24

Museum Participatory Artist Arts 24

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Jonathon Colman is the Associate Director of Digital Marketing for The Nature Conservancy, where he works on a team that is charged with the strategic marketing and promotion of The Conservancy's primary web site, nature.org. In response to a post on Digg about the Conservancy???s Tell me a little bit about you I???m but now that we???ve

Social Media 62

Social Media Green Digg Stumbleupon 62

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 23, 2009

A personal challenge typically issued as statement like "if we make our goal, I'll do or donate xyz" can also energize your campaign. While a modest amount raised, Erin surpassed his fundraising goal by 50%. Can this work for larger campaign goals? He called out Kevin Rose of digg fame to shave his head for charity.

Fun 87

Fun Public History Vermont 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Session Learning Goals. It may also look at outcomes or reaching goals. The log files captured lots of data that gave us a lot "measurable" information about what people were doing on web sites. We have a history and culture and expectation for objective web site measurement. The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

A week before Canada Day (July 1) we built and tested a simple site that encouraged donors to “buy their country a beer” — basically making a donation. But it’s important to realize the differences between a short-term campaign (minimal upfront work, strong word of mouth, modest goals, and real-time virality through Twitter) and a longer one.

Canada 50

Canada Lesson Twitter Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Yet it is important to remember, that goals determine the ROI accounted for. With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. On the social sites that are intuitively fantastic for good rapport. It is my job to continue thinking how to keep goals and return from sinking. set audience.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2008

One of the questions: How to address concerns about privacy, security, and avoiding spam overload that comes with social media and social network sites? Someone who was willing to Digg my blog post. " says that new research suggests that social networking sites will help humans surpass this limit. s face it, I don???t

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Social Network Problem Network Social 50