Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

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Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

Object-Based Social Networks: 2004 Think Flickr, delicious, digg, Slideshare. The slide showing SlideShare's popularity metrics and goals sheds some light on metrics for social media. StumbledUpon is social search that lets users unearth sites that might be interesting to them. Will google set it free in 2007 ?

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Digg Stumbleupon Slides Slideshare 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

(I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

How many people visit your Web site every day? Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. Which features are most popular?

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Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

The best way to think of it as taking a little chunk of your marketing plan that supports your marketing goals, but incorporates social media. You don’t want to create an extra program or extra work, it has to support your existing marketing goals. I think NTEN is a terrific example of the rule of thirds. Now it is your turn.

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Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Kaushik's thinking is based on " Occam's Razor Principle " (which boils down to a poetic way of saying " KISS ") The screencast will show some practical examples of how at least one nonprofit organization's web site, the Idealist , is using the software in practice. Learning Goals.

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Screencast Analytics Measure Web 50