NonProfit PRO

FEBRUARY 23, 2022

The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged. We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year.

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Gift Retention Rate Volunteer 278

The Modern Nonprofit

JULY 11, 2023

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? The secret lies in mastering donor retention and recurring gifts.

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Retention Gift Donor Effective 75

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. What is a major gift?

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Gift Raise Guide Relationship 99

Qgiv

OCTOBER 26, 2022

Donor engagement is an essential component of an optimized nonprofit fundraising strategy. High levels of engagement lead to effective stewardship plans , increasing retention rates over time, and overall successful supporter relations. What are matching gifts? The relationship between matching gifts and donor engagement.

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Gift Impact Donor Rate 52

Qgiv

AUGUST 26, 2021

Whether developing fundraising strategies, creating donor retention programs, launching humanitarian outreaches on the other side of the world, or implementing marketing and assimilation strategies to grow a local church, Darrell’s passion is to help clients achieve their goals and fulfill their mission. . What Is Donor Retention Rate?

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Retention Rate Donor Mail 59

Bloomerang

AUGUST 7, 2023

For years we’ve talked about donors from the perspective of a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. Those at the top are “major.”

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Gift Donor Time Mail 71

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Most of the time, people think of acquisition as casting a big net and trying to get as many fish (donors) into it as possible. M = Mail to proven donors.

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Rate Donor Mail Files 80

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Gift Results email Metrics 97

Bloomerang

OCTOBER 16, 2023

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Before you ask, tell your donors the impact they made this year. Your communications are a mirror to your donors. Here’s the simple, three ingredient recipe for a great donor thank-a-thon : 1. What’s the answer?

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Gift Script Phone Voice 101

Bloomerang

JUNE 3, 2022

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Does that 47% refer to how much money retained donors raised as a percentage of total revenue raised? . Did the people in this donor group give more or less this year? Purpose of gift.

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Retention Rate Stats Measure 96

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 103

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day.

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Retention Donor Gift Template 98

Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

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Relationship Donor Language Build 105

Qgiv

APRIL 18, 2022

And what’s the difference between a fundraising CRM and a fundraising platform? This blog post will break down what a fundraising CRM is, what a fundraising platform is, and the key differences between them. A nonprofit CRM is a donor database where information about your donors is stored. of total giving in 2019).

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Platform Difference Fundraising Registration 116

Nonprofit Tech for Good

OCTOBER 29, 2022

Every visitor of your nonprofit website is a potential donor. There are two different ways of approaching embedded giving: Modal embeds or pop-up donation forms that display when people select your donate button. A good donor experience provides a great first impression. Empower Donors to Use the Device of Their Choice.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

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Donation Retention Gift Philanthropy 347

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. In fact, setting your sights on major gifts this year may be more important than ever. raise $100,000 via major gifts; volume-based—e.g., The good news?

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Gift Develop Measure Blackbaud 74

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. Finding new opportunities to build donor relationships.

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Action Difference Fundraising Nonprofit 106

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Bloomerang

MARCH 17, 2023

You’ve completed thorough prospect research , cultivated and provided a site visit, prepared a first-rate proposal and secured a meeting to make a solicitation, but the major donor prospect responds with a “no.” With the exception of Yes, the other two responses can be nuanced and convey different meanings.

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Lesson Donor Fundraising Gift 112

Qgiv

SEPTEMBER 12, 2023

When launching the Sustainable Giving Report , Qgiv aimed to find solutions to some of the largest challenges fundraisers are facing today, such as the economy’s impact on philanthropy, overall donor numbers and donor retention declining, the Great Resignation, and more! Fundraisers want to spend more time on donor retention.

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Retention Donor Report Practice 52

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

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Communication Donor Data Guide 98

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

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Pamela Grow

JUNE 14, 2023

Organizations that rely on donations to continue serving their communities or participants, whether they are nonprofits, schools, or sports teams, must focus on providing high-quality donor experiences. Prioritizing donor retention will ultimately build a dedicated pool of supporters who will lend support any time you need it.

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Pledge Difference Donation Retention 52

Neon CRM

JANUARY 23, 2024

What Are Major Gifts? Major gifts are generally the largest donations a nonprofit receives. The exact dollar amount that’s considered a major gift varies from organization to organization. The average nonprofit considers a gift of $5,000 or more a “major gift,” but that’s not a hard and fast rule. major gifts.

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Gift Strategy Raise Database 52

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. When a fundraiser receives a notification that a donor is close to lapsing, they can reach out and reconnect with that donor.

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Trend Fundraising Digital Celebrate 303

Neon CRM

SEPTEMBER 12, 2023

Lucky for you, employee matching gifts and nonprofit fundraising events are two of the most significant tactics for charitable organizations today. Meanwhile, Double the Donation reports that an estimated $2-3 billion is contributed by businesses through matching gift programs each year. Let’s begin!

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Gift Fundraising Guidelines Companies 52

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in. Let’s dive in!

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Relationship email Donor Wisconsin 59

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. In fact, setting your sights on major gifts this year may be more important than ever. raise $100,000 via major gifts; volume-based—e.g., The good news?

Gift 52

Gift Develop Measure Blackbaud 52

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

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Support Donor Community Retention 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started!

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

JUNE 22, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. Finding new opportunities to build donor relationships.

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Action Fundraising Nonprofit Gift 292

Qgiv

MARCH 19, 2024

The backbone of sustainability for nonprofits often falls on the generosity of donors! To keep your donors engaged with your mission, it’s important to make them feel appreciated. Donor recognition is one of the best ways to help you retain your donors, but a simple thank-you letter may not always feel like enough.

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Ideas Donor Movie Retention 52

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 240

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. For those new to direct mail , it’s “the process of writing, designing, printing, and distributing hard copy requests for funds to your donors and/or prospective donors.”. But what about people who say that direct mail isn’t worth the investment?

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Mail Retention Practice Donor 109

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Action Donor Tips Fundraising 128