Remove Design Remove Evaluation Remove Metrics Remove Phase
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. 4) Design your creative.

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Launching a successful nonprofit communications campaign

Candid

Here we also share the key components of each phase and best practices for streamlining your efforts. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Professional support.

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How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 7: Transparency and Replicability are Paramount to Sound Measurement: Measurement methods need to be shared as well as how specific metrics are calculated.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Note: This is the second in a series of posts about the Nonprofit Web Design Process. This post is about how we incorporate Google Analytics data into our Design Process. It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site.

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Great reads from around the web on February 23rd

Amy Sample Ward

This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue.

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