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Member Retention Strategies For Professional Associations

Association Analytics

There is strength in numbers, and that means your association needs to do everything it can to increase member retention. This is where establishing strong member retention strategies comes into play. Here are some member retention best practices to help you hold onto your members.

Retention 169
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169
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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

Paired with your experience and judgment, your decisions can be data informed or data guided using less specific data measurements. Consider your average spending year over year or the trend in your retention over a period of time. Are you doing better at engaging your members over time? Be specific about what data you keep and why.

Data 169
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How to be efficiently trendy  

Candid

As we experience an ongoing shift toward equity-centered grantmaking, some foundations are seeking demographic data on their grantees and nonprofit communities to track, measure, and make informed decisions about the diversity within their grantmaking portfolios.

Trend 85
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This involves looking at demographics, motivations, and preferences. This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. Their retention rate.

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What is Donor Relation Management?

sgEngage

Donor management centers around proactively fostering relationships with donors and leveraging donor data to cultivate donor interest, maximize retention, and utilize donor resources effectively. It’s impossible to improve something that can’t be measured.