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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Spend time strengthening donor relationships. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. This data is the key to unlocking personalized experiences for your donors. To prepare for the planning stage, get to know your donors by: Using data analytics tools.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

To help you understand this, let’s look at Campaign Monitor’s research which states, that ‘ donors prefer email.’ Around 42% of donors prefer to hear from nonprofits via emails. Now, mobile phones are used to check emails. So, to ensure that your emails reach out to potential donors, segmenting must be taken seriously.

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The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

Leveraging a secure payment solution throughout the donation process strengthens donor trust and allows them to use a convenient payment method. With this functionality, donors can tap their credit card, Apple Pay, or Google Pay digital wallet onto a mobile device and have their gift processed through the Bloomerang mobile app.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Are you taking advantage of this time your customers spend on their phones and computers? This database will reveal your customers’ traits, preferences, buying patterns, and more, helping you develop donor-driven engagement strategies. Perform market research. is the purchase of your product trending up or down?).

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