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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

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How to Use Donor Demographics to Inform Your Fundraising Strategies

DonorPerfect

How Much Do Donor Demographics Matter? Nonprofit organizations are businesses that rely on revenue just the same as all businesses do. One of these is the necessity of attracting people to your organization, whether they are consumers or donors.

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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. What supports could help reduce the burden on nonprofits and increase engagement with this data via Candid?

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact.

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Strategies To Re-Engage Your Lapsed Donors

Bloomerang

What comes to mind when you hear “ lapsed donors ”? A massive generational shift in giving is happening right now with donors aged 60 and older. If you’re like most nonprofits, the average age of the donors in your file is 64. You may not know the average age of your donors. Most nonprofits don’t.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter? Why Do Donor Personas Matter?