Care2

SEPTEMBER 21, 2010

I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool. Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

ROI 57

ROI Social Media Metrics Strategy 57

Association Analytics

FEBRUARY 14, 2022

Tools – What tools do you have? What tools do you require? As you decide which priority is the best and what deserves your resources right now, there are many things to consider – strategic alignment, ROI, organizational impact, level of complexity, time to implement, among others. Lay out your definitions up front.

Analytics 169

Analytics Language Associations Case Study 169

Care2

JUNE 21, 2010

It was ahead of its time and may still need some tweaking, but the basic assumptions hold true - if you're paying staff to spend time on social networks and the end goal is list-growth or dollars, then this tool is for you. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 58

Social Network ROI Network Social 58

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. 5) Pick the right tools. Now that you’ve decided on the channels and how often you will post, you now need to choose the scheduling tools that will help you save time when creating your content calendar. 3) Decide on your channels.

Calendar 278

Calendar Social Media Content Media 278

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Yes, Facebook’s new donation tools could be awesome, but only if we promote the donation tools to our supporters and donors which many nonprofits are unwilling to do at this point. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI.

Social Media 100

Social Media Media Social ROI 100

Greater Giving

AUGUST 10, 2023

Here’s a comprehensive media relations definition of responsibilities: Strategic Event Promotion : The Media Relations team takes charge of formulating an effective and creative promotion strategy for the event. Social Media Management: In the digital era, social media is a powerful tool for event promotion.

Roles 40

Roles Media Press Sponsor 40

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Deciding What Social Media Tools to Use.

Social Media 245

Social Media Media Ning Social 245

Nonprofit Tech for Good

FEBRUARY 1, 2011

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? We currently use a plethora of online tools to spread the word and talk to people.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

JUNE 18, 2012

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

Calendar 197

Calendar Google Organization Plugin 197

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. Tools like Grammarly can help you improve your copy’s readability and level of engagement. This is a guest post by Will Cannon, founder of UpLead and Signaturely.

Sample 121

Sample email Campaign Fundraising 121

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

Social Media 215

Social Media International Interview Examples 215

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Now tell me: In whose hands have those tools ended up over the last few millennia? Measure THIS! Radio, television. Morse code. The Internet. Good question!

ROI 50

ROI Social Media Measure Media 50

Bloomerang

NOVEMBER 10, 2023

7 steps to start a major gift program Major gift fundraising tools Let’s start by reviewing the basics of what these key donations are. Follow these steps to outline your organization’s definition of major gifts: Assess your previous largest donations to determine your major gift threshold. What is a major gift?

Gift 97

Gift Raise Guide Relationship 97

CauseVox

APRIL 20, 2021

They increased their ROI by 8 times. Here are a few of the big benefits of virtual events: Lower costs: you don’t have to pay for a venue, food, and other costly expenses, which means your ROI will be higher in the end. Larger reach: anyone can attend a virtual event, no matter where they are. Start With Virtual-First.

Fundraising 100

Fundraising Virtual Nonprofit ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

One barrier to adoption of social media tools (and other technologies) is a concern from management or your boss about the value or benefits. What's the roi? at the moment it's a tool for individuals to express their somewhat random musings. If anything this tool has detracted from productivity, not increased it.

ROI 50

ROI Social Media Media Social 50

Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? I also love Twitter, but that’s just my personal obsession with the tool!

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

JULY 28, 2010

While it is definitely true these sites could be here today, and gone tomorrow, your supporters will indeed migrate with you on to The Next Big Thing. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). I was very reluctant to move over to Facebook.

Social Network 192

Social Network Community Network Myspace 192

Whole Whale

AUGUST 19, 2021

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. You aren’t the only one buying that list Like using a porta potty, someone was definitely there before you were there. Today, the downside of this tactic is even higher with an even smaller return on investment.

email 96

email Spam Linkedin Relationship 96

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. There’s definitely a math to social media synergy, and those that start early have both time and math on their side.

Social Media 250

Social Media Media Social Stats 250

Classy

JULY 7, 2021

Here’s what you’ll take away: ROI proof points for digital wallets and ACH in the donation process. Our annual report, The State of Modern Philanthropy 2021 reveals the strong ROI our customers see by simply providing a quick and easy experience of donating through a digital wallet. Conversion Rates Increase. Classy Customer Insight.

Process 78

Process Donation Giving Digital 78

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

Retention 94

Retention Communication Donor Strategy 94

AccelEvents

SEPTEMBER 1, 2021

Find a platform that offers live chat tools, Q&A and live polls, one-on-one and speed dating style networking, virtual venue spaces, and unique sponsorship branding opportunities. . Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

CauseVox

APRIL 29, 2021

Use these tools to streamline your planning process. While you might be in a planning phase for your annual fundraising goals and plans, don’t forget that you could also create one of these for every campaign you run – it’s a great tool for many uses. See this article for more tips on calculating your ROI.

Calendar 98

Calendar Template Guide Fundraising 98

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

ROI 53

ROI Social Network Social Media Advocacy 53

Qgiv

JUNE 24, 2021

Read on for nine tools you can use to promote your fundraiser like a pro! Word-of-mouth marketing is one of the oldest (and most successful) tools in a marketer’s toolkit. For example, you might include sharing icons on your event registration page, and you’ll definitely want to encourage sharing in emails and social media posts.

Fundraising 59

Fundraising Press Social Media Sponsor 59

Bloomerang

JANUARY 22, 2024

It can also be helpful to run your statements through a testing tool like Bloomerang’s communications audit to ensure readability and audience-centricity. Marketing platform : Grow your donor network with email marketing tools and insights, donor surveys, and communications audit tools.

Nonprofit 80

Nonprofit Files Policy Software 80

Get Fully Funded

FEBRUARY 22, 2022

You may find yourself spending money on the tech tools. They seek out the free version of every tool, look for professional volunteers to do every skilled task pro bono, and stuff their own envelopes for their annual appeal. Donor management software and other technology tools used for raising funds. And fundraising.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Those are definitely not the qualities of a good social media manager. Learn basic HTML. By early December I was anxious, angry, and hopeless. TV is about to change dramatically.

Social Media 247

Social Media Media Management Social 247

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. I learned a new term from colleague, KD Paine, AVE , who is attending a conference where measurement professionals are debating communications and social media measurement and ROI standards.

Measure 100

Measure Facebook Screencast Metrics 100

NonProfit Hub

JULY 9, 2019

Email is definitely not a thing of the past. The ROI of email marketing is 4 times higher than other marketing strategies such as social media or paid adverts. In 2019, emerging tools such as Alexa have made this possible. If you’re overlooking engaging your donors in your 2019 fundraising efforts, you’re losing a lot.

Trend 74

Trend Fundraising Alexa Social Media 74

Connection Cafe

DECEMBER 9, 2020

For silent, live, and virtual auctions alike, the FMV is essentially what people would be willing to pay for each item in a typical buying context, and it’s the value that bids will need to exceed in order to generate high ROI for your auction. For physical items and packages of tangible goods, determining FMV is fairly easy.

Virtual 28

Virtual Guidelines ROI Generation 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. blog posts from Geoff Livingston and Valeria Maltoni about one popular influence measuring tool. KD Paine’s checklist, step 2, is to select a listening/monitoring tool, an important step in the measuremet process.

Summary 94

Summary Social Media Measure Media 94

Nonprofit Tech for Good

OCTOBER 5, 2011

In the era of social media, LinkedIn Groups have been one of the most underutilized and overlooked tools available to nonprofits. Definitely utilize the templates feature. It will make your group more productive and your ROI much higher. Require Approval to Join. Don’t Use News Feeds. Send Monthly Announcements.

Linkedin 196

Linkedin Group Practice Management 196

Connection Cafe

MARCH 16, 2021

Account-based marketing (ABM) implies definition of companies or groups of companies which you want to develop business partnerships with. Such tools as [link] provide you with the detailed statistics of your business visitors and replenish your list of targeted accounts with the contact details of decision-makers. Conclusion.

Marketing 26

Marketing Statistics Analysis Case Study 26