Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96

NetWits

NOVEMBER 14, 2010

Blackbaud has just released the 2010 State of the Not-for-Profit Industry Survey results for the Asia Pacific. According to the survey, “websites are most frequently used to to market the organisation and educate the public about the organisation’s mission. Picture of feedback form. 69% use email to drive donations.

Asia 109

Asia Activities Active Activism 109

Nonprofits Source

JUNE 22, 2017

Data collected from Similarweb.com. Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Once you select the Channels tab it will bring up a chart showing your organic traffic: Selecting the Landing Page dimension will filter data to show individual page performance.

Digital 111

Digital Marketing Guide Chapter 111

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

Facebook 76

Facebook Metrics Ratio Rate 76

Allegiance Group

JANUARY 18, 2023

The same studies indicate that 84% of survey participants say they’re more likely to donate if a match is offered and that 1 in 3 reports they would contribute a larger donation if matching is applied. Once you know where a donor works, use this data point to drive action directly after an individual submits their gift. Why is that?

Gift 52

Gift Effective Donor Ratio 52

Qgiv

OCTOBER 27, 2021

These gifts often come from a donor’s employer and match their donation on a 1:1 ratio. Your confirmation page is a great place to ask donors to complete surveys, sign up to volunteer, or even subscribe to your newsletter. Use your online fundraising platform to collect and use donor data. Final thoughts. Final thoughts.

Platform 52

Platform Online Fundraising Gift 52

Qgiv

OCTOBER 26, 2022

The most common donation ratio falls at a 1:1 match, meaning the company will contribute a corporate gift in the same amount as the employee’s initial gift (e.g., Specifically, we recommend collecting employment data from donors via online giving forms?—either —which are tens of thousands of businesses across all corporate sectors?—essentially

Gift 52

Gift Impact Donor Rate 52

ASU Lodestar Center

JANUARY 11, 2013

However, studies reveal that most nonprofits still view evaluation as exclusively about program outputs, and they often perceive data gathering as a resource drain and distraction. Some organizations gather data such as program expenditures, customer satisfaction or program outputs (e.g., Program evaluation in nonprofits survey.

Research 82

Research Culture Evaluation Arizona 82

Connection Cafe

AUGUST 13, 2012

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Surveys: Basically, ask people again. Use Facebook surveys. Use actual surveys. Wave those survey results around. Video views?

Facebook 51

Facebook Ratio Influence Social Media 51

Double the Donation

DECEMBER 6, 2021

84% of survey participants say they’re more likely to donate if a match is offered. Regardless, you’ll want to provide the donor with as much employer-specific information as is available, including donation minimums and maximums, match ratios, submission deadlines, and direct links to their company’s online request forms.

Gift 52

Gift Fundraising Stream Rate 52

NonProfit Hub

FEBRUARY 13, 2019

A recent survey shows that fun runs are among the most profitable nonprofit fundraising events, in part because they tend to go hand-in-hand with crowdfunding efforts. Corporate matching gifts, which typically match your donors’ gifts in a 1:1 ratio, are a free way to increase giving to your organization.

Strategy 59

Strategy Fundraising Registration Gift 59

Amy Sample Ward

APRIL 27, 2009

How do you share your data? ARC - gather data every morning and share with organization via email; issues that seem sensitive or are newsworthy will contact subject matter experts to follow up. Observe and sift through qualitative data like a primatologist or anthropologist. Listening based on location? Feed digest.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Helps data integrity (verify mailing address; find out interests). #3 If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. Building in targeting capabilities. Follow-Up Approaches.

email 48

email Campaign Test Benchmark 48

Qgiv

APRIL 10, 2021

The sponsor could include a reference to your cause on their corporate philanthropy page, or they could agree to match gifts to your organization at a higher ratio than gifts to other causes. Use the data from our nationwide survey of nonprofits and donors to plan the future with confidence! Navigating the Unknown.

Sample 98

Sample Sponsor Template Nonprofit 98

Neon CRM

DECEMBER 11, 2023

1 color contrast—although for big text like you might find a donate button, a ratio of 3:1 might suffice. Not sure if your chosen colors match that ratio? Only Ask For What You Need: Donor data is an amazing, wonderful thing, but a donation form is not the place to collect it. Use this free color contrast checker from the ADA.

Practice 52

Practice Donation Ratio Test 52

Bloomerang

AUGUST 5, 2021

Analyze your email data and determine whether your content is mobilizing people to take action. A high open rate to click-thru rate (CTR) ratio helps you determine the efficacy of your content. Roomba the Data. Good data hygiene—maintaining a clean email list—is crucial. Get to know your subscribers better via surveys. .

email 130

email Change gMail Rate 130

Pamela Grow

DECEMBER 6, 2023

To find out, let’s do what all successful nonprofits do and look at the data. 84% of surveyed donors said they’re more likely to donate if their gift can be matched. Then, she learns that her employer will match her donation at a 1:1 ratio. Let’s get started! Knowing this, Annel donates immediately!

Stats 59

Stats Gift Donor Statistics 59

Achieve

FEBRUARY 11, 2022

The longer a donor is with your nonprofit, the more data you are likely to have about them. Your nonprofit likely has a lot of data about your programs, and sharing that data with your donors can help them attach a number to their support’s value. Reference past participation. Use statistics strategically. Tell a story.

Impact 105

Impact Donor Strategy Statistics 105

Bloomerang

JANUARY 7, 2022

Here at Bloomerang , we help nonprofits make the most of their fundraising every day through the adoption of comprehensive and data-driven strategies. Analyze Campaign Data. Do survey results from Giving Tuesday donors yield the same level of allegiance to your organization? Find out why by sending them a survey.

Campaign 95

Campaign Ideas Giving Tips 95

Connection Cafe

JULY 28, 2020

At the surface, it would appear that historical data would support this theory. Since positive health outcomes are seen from a higher ratio of social health dollars verses traditional health spending, community impact aligns with philanthropist interest in an innovative, higher ROI (Bradley et al.,

Philanthropy 31

Philanthropy Impact Community Atlanta 31

Bloomerang

JUNE 20, 2023

Use the data you’ve collected about your donors to draft the messages that will best resonate with them and inspire them to get involved. You can always send out a survey to supporters after they give or include a couple of optional questions for them to answer on the gift confirmation page to collect additional information.

Ideas 94

Ideas Guide Online Fundraising 94

Bloomerang

JULY 20, 2023

Use the data you’ve collected about your donors to draft the messages that will best resonate with them and inspire them to get involved. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. We’ll cover more about the metrics you should analyze later.

Ideas 77

Ideas Online Fundraising Tips 77

Bloomerang

DECEMBER 10, 2021

It’s incredibly important, not the only thing in fundraising because you need great data, and great asks, and all this. What do you think the ratio is of you talking versus the donor talking? If you’re actually sitting with the donor and you’re filling out the data, how do I spell your name?

Money 104

Money Question Raise Video 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

If you use wordpress, Joost Blog Metrics you can get a comment to post ratio. What are tools or techniques are there to collect data, summarize it, or reflect that are efficient? How do you use qualitative information and perhaps survey data from readers effectively? You can get the most commented posts from PostRank.

Metrics 50

Metrics ROI Measure Content 50