Content, Media and ROI - Nonprofit Technology

Paid Media ROI for Nonprofits

Media Cause

FEBRUARY 7, 2023

At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI

ROI Media Nonprofit Measure

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

Calendar

Calendar Social Media Content Media

AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

Social Media

Social Media Images Video Media

5 Ways To Maximize ROI For Your Next Hybrid Event

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Use Sophisticated Event Technology.

ROI

ROI Badge Synchronous Sponsor

Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI

ROI Marketing Strategy Sponsor

5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Email marketing ROI is around 4,300%. 50% of the ROI of a pin can happens after 2.5 And for good reason, too. 78 cents each.

Stats

Stats Content Marketing Change

Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. We’ll use sharing a story in social media posts as our example.

ROI

ROI Storytelling Measure Story

5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

APRIL 5, 2024

Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media. Leverage both organic and paid social media channels to help spread the word about the tournament. Email campaigns.

Tech

Tech Marketing Sponsor Registration

3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

Social Media

Social Media Metrics North Carolina Media

WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Is it worth it?

ROI

ROI Social Media Media Social

Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

JANUARY 12, 2010

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

ROI

ROI Facebook Story Stats

Five Must-Have Skills for Nonprofit Social Media Managers

Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. These are just some of the required skills necessary for a successful social media manager: 1) The ability and desire to blog. Fresh content drives the Social Web. 3) Is passionate about social media.

Social Media

Social Media Skills Management Media

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI.

Content

Content Ideas Nonprofit Interview

11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc.

Social Media

Social Media Training Train Media

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing

Marketing Analysis ROI Picture

Build a Marketing Dream Team—Welcome AI

.orgSource

JULY 25, 2023

podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), Social media. Your competitors.

Team

Team Marketing Build Analysis

How to increase registration for your next association event

Nimble AMS

FEBRUARY 6, 2023

If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. Go above and beyond by tailoring the content to your member to make the opened email worth their while. Leverage social media. Read our blog for more tips. Share in your online community.

Registration

Registration Associations ROI Conference

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. I have been working social media sites daily for 4.5

ROI

ROI Integration Question Facebook

Solutions Day 2023—Beyond Answers to Insight

.orgSource

SEPTEMBER 19, 2023

Learn Adele and Chip’s secrets for igniting potential and captivating the market with impactful products that leave competitors behind, and keep the media in the forefront. One of the biggest is whether AI-generated content is protected by copyright law. Another is how fair use applies to AI-generated content.

Sponsor

Sponsor Associations North America Law

Shining the Spotlight on The Role of Event Media Relations

Greater Giving

AUGUST 10, 2023

The Art of Event Promotion Through Media Relations As an event organizer, one of your primary goals is to ensure that your event reaches its maximum potential in terms of attendance and impact. To achieve this, an often overlooked but crucial aspect is the role of Media Relations on your event committee.

Roles

Roles Media Press Sponsor

10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

Social Media

Social Media Management Media Social

Social Media for Social Good: A How-To Webinar for Nonprofits

Nonprofit Tech for Good

JULY 14, 2011

Based upon the soon-to-be-released book Social Media for Social Good: A How-To Guide for Nonprofits , this webinar begins with defining Web 1.0, Based upon the soon-to-be-released book Social Media for Social Good: A How-To Guide for Nonprofits , this webinar begins with defining Web 1.0,

Social Media

Social Media Social Media United States

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media

Social Media Media Ning Social

12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. Nonprofits have to pay full price for advertising on social media.

Social Media

Social Media Media Social ROI

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits. If your nonprofit has yet to start blogging or wants to improve your your blogging strategy, Nonprofit Tech 2.0

Content

Content Ideas Nonprofit Interview

Solutions Day 2023—It’s Happening!

.orgSource

OCTOBER 31, 2023

Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. Unique web and mobile engagement strategies have empowered the Turnaround Management Association to engage members with dynamic experiences and personalized content at all stages of their professional journey. What’s wrong?

Sponsor

Sponsor Associations Law Hype

New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media

Social Media Communication Media Online

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

JUNE 8, 2011

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Posting only (boring) marketing content. Blogging is the missing piece in most social-media campaigns.

Social Media

Social Media Avatar Media Ratio

10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Timely, relevant breaking news is basis of a good social media campaign.

Content

Content Ideas Organization New York

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

Social Media

Social Media Management Media Social

New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media

Social Media Communication Media Online

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

Newsletter

Newsletter Social Media Build Media

Beyond Likes and Shares: How Nonprofits Can Foster Engagement on Social Media

Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). Social media is a very effective method to connect with current and potential donors. But building a successful social media campaign is more than just creating a page or posting a picture.

Social Media

Social Media Share Media Social

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Social Media

Social Media Media Avatar Organization

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media. Website Unique Visitors.

Track

Track Mobile Media Fundraising

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites.

Social Media

Social Media Conservancy Interview Media

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Keep in mind that you’ll be able to monitor your campaign’s performance and turn it off at any time if the ROI dips below the threshold you want to hit. He holds an M.A.

Facebook

Facebook Fundraising ROI Virginia

Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Website.

Social Media

Social Media Social Media Tech

Nonprofit Email: The Rules of Engagement

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. In contrast, social media algorithms will always limit your organic reach.

email

email Rate ROI Social Media

Five Ways to Integrate Social Media Into Your Nonprofit’s Website

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Integrating your nonprofit’s Web 1.0

Social Media

Social Media Integration Websites Widget

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Learn basic HTML.

Social Media

Social Media Media Management Social

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI.

Content

Content Ideas Nonprofit Interview

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

DECEMBER 28, 2010

Title: Director of Emerging Media. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

United States

United States Social Media Interview Examples

Social Media for Social Good: A How-To Training for Nonprofits in New York, NY

Nonprofit Tech for Good

JULY 22, 2011

This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff. Presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully launch and maintain social media and mobile marketing campaigns for your nonprofit.

New York

New York Social Media Training Train

Paid Media ROI for Nonprofits

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Trending Sources

AI for Social Media: Supercharge Your Copy, Images & Videos

5 Ways To Maximize ROI For Your Next Hybrid Event

Maximizing your event marketing ROI: 4 Fundamental Strategies

5 Stats That’ll Change Your View Of Content Marketing Forever

Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

3 Essential Social Media Fundraising Metrics for Nonprofits

WomenWhoTech: Social Media ROI Panel

Facebook and Nonprofits: Success Stories? ROI?

Five Must-Have Skills for Nonprofit Social Media Managers

11 Blog Content Ideas for Nonprofits

11 Obvious Signs Your Nonprofit Needs Social Media Training

Top 10 Reasons to Have a Strategic Marketing Plan

Build a Marketing Dream Team—Welcome AI

How to increase registration for your next association event

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Solutions Day 2023—Beyond Answers to Insight

Shining the Spotlight on The Role of Event Media Relations

10 New Year’s Resolutions for Nonprofit Social Media Managers

Social Media for Social Good: A How-To Webinar for Nonprofits

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

12 Not-So-Great Realities About Nonprofits and Social Media

11 Blog Content Ideas for Nonprofits

Solutions Day 2023—It’s Happening!

New Service! Social Media and Online Communications Audits for Nonprofits

10 Common Mistakes Made by Nonprofits on Social Media

10 Blog Content Ideas for Nonprofit Organizations

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

New Service! Social Media and Online Communications Audits for Nonprofits

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Beyond Likes and Shares: How Nonprofits Can Foster Engagement on Social Media

Social Media: Before You Get Started, Get Organized!

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

How to Run Facebook Fundraising Ads: 5 Simple Steps

Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Email: The Rules of Engagement

Five Ways to Integrate Social Media Into Your Nonprofit’s Website

11 New Year’s Resolutions for Nonprofit Social Media Managers

11 Blog Content Ideas for Nonprofits

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Social Media for Social Good: A How-To Training for Nonprofits in New York, NY

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