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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Rather than identifying the traits of your current major donors and going after similar prospects, consider who on your file shows an affinity for giving more. Focus on sustainers and the popularity of a subscription model.

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. You want to track a variety of interactions between your organization and its supporters, going beyond the basics.

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Using Salesforce to Cultivate Donor Relationships

Beth's Blog: How Nonprofits Can Use Social Media

.” Recently, I had an opportunity to meet Tal Frankurt, CEO of Cloud for Good, where he shared some thoughts about how a well-designed SalesForce database could be an excellent tool for managing, measuring, and tracking relationships with donors. He agreed to write this guest post on the topic. This was (by far!)

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Leveraging Salesforce CRM for the University of Vermont Office of Research

Cloud 4 Good

This project also paved the way for UVM to increase their ability to report and track the effectiveness of UVM’s various research initiatives and provide more reliable client service. We’ve achieved a model for success that we can now use as a foundation to build from. Enabling UVM’s Salesforce CRM Expansion.

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

But, that’s significantly more difficult when gift officers aren’t interested in logging and tracking that data. Blackbaud FPM has features aimed at making major gifts officers more effective at prospecting, tracking moves, and understanding their progress against the competition. Focused Prospecting. Moves Management.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Steps You Should Take There are a few best practices you should abide by to stay compliant with the CAN-SPAM Act: Ensure that email opt-in, opt-out, and permission information is actively tracked in your database or CRM and is recorded in a standardized way. How does the GDPR relate to US-based nonprofit marketing and communications?

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