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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. Make eye contact with your audience. Say their name.

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Expanding Your Donor Network Through Fundraising Events

Bloomerang

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. But these events are not only about maintaining existing relationships; they also provide a unique opportunity to tap into the extended networks of your donors—by attracting their friends to your cause.

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10 Ways to Find New Donors for Your Nonprofit Organization?

Bloomerang

Connecting with new donors is crucial to growing your nonprofit’s supporter base and ultimately raising more for your cause. New donors invigorate your nonprofit with a fresh wave of funding and engagement. In this guide, we’ll cover 10 strategies for finding and engaging new donors. Conduct prospect research.

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TREND SPOTLIGHT: Small Donors Are Giving Big

Greater Giving

GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years, when overall charitable donations by individuals actually decreased. Who are these new small donors, how do you find them and channel that generosity into your organization?

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

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Nonprofit Social Media Smarts: Internal or External Social Networking Tools?

NTEN

Nonprofit organizations are increasingly adopting social networking tools to create a sense of community among members and donors. Doing this allows a nonprofit to collect member intelligence, automatically linked to an existing member / donor database. . Why Internal Tools?