Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison
Qgiv
MAY 24, 2023
Qgiv’s Generational Giving Study focuses on the information that nonprofits need for current and future fundraising. Direct mail is still important One shocking finding is how important direct mail is to fundraising. More than half of Millennial respondents rated themselves as being motivated to respond to a direct mail appeal.
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