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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Set your acquisition goals and budget.

Mail 52
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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Revenue from recurring donations is far more predictable than revenue from one-off gifts. Discover the benefits of recurring donations.

Donation 351
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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). First-class stamps. No labels needed!

Money 98
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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Take free or paid classes, courses, or webinars to learn how to fundraise.

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Your End Of Year Fundraising Questions Answered

Bloomerang

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). For example, “Please use my gift now to help endangered polar bears in Antarctica and other imperiled wildlife.”.

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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. According to Roger Craver, you have a 20%-40% chance of obtaining a gift from a recently lapsed donor. I’m not coming to you today to ask for a gift. (Of

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