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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

Social media is powerful because it leverages social influence – people trust information from those within their networks. In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause. Social media makes participating in campaigns easy and fun.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. How can your organization apply this?

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Ice Bucket Challenge: Can Other Nonprofits Reproduce It?

Beth's Blog: How Nonprofits Can Use Social Media

Is success of the Ice Bucket Challenge a happy accident for ALS and the people who suffer from the disease or is the first example of the power of crowd charity? Can other nonprofits reproduce it? The Ice Bucket Challenge has raised over $88.5 My answer: yes and no. million. What can or cannot be reproduced? (1)

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Great reads from around the web on February 11th

Amy Sample Ward

– "This interview is part of our "Social Citizen Sightings" series, in which we highlight how people are using their creativity, idealism, and digital fluency to support their causes every day. Maybe you’re starting to think that influence is not about how many followers someone has on Twitter.

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#GivingTuesday Lights Up Generosity (and Time Square)!

Beth's Blog: How Nonprofits Can Use Social Media

Using statistics only from highest-level influencers, #GivingTuesday had a reach to over 425 million individuals on Twitter, and over 300 million on Facebook. Did the awareness raising and engagement around the importance of giving to charity push the needle on charitable giving? Were there robust results ?

Time 107
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AI for Nonprofits and Social Good: Link Roundup

Beth's Blog: How Nonprofits Can Use Social Media

How Cancer Research UK is Exploring AI and Voice Tech: This cancer charity in the UK has been testing chatbots, voice enabled devices, and natural language processing – looking at how those could be useful and where the impact lies.They piloted a chatbot on our fundraising pages to help answer the most common questions people had.

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How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

That’s because donations to these organizations are usually tax-deductible for the donor, making it easier to raise funds. For example, perhaps your idea for creating a nonprofit focused on raising funds for children fighting cancer started with one family’s need for support in a challenging time. The answer could be “both.”