Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2017

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. This comprehensive book covers the following: Part One addresses storytelling readiness, especially now to transform your nonprofit’s culture.

Storytelling 115

Storytelling Digital Review Chapter 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. The point of the post is that good storytelling is the heart and soul of donor solicitations and a consistent story must be told across all donor touch points.

Channel 91

Channel Storytelling Campaign Wiki 91

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

Channel 52

Channel Marketing Donation Giving 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

The Modern Nonprofit

JANUARY 2, 2024

They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work. They help potential partners, supporters, and beneficiaries see the tangible outcomes of your work. Integrate Across Communication Channels Use testimonials in a variety of your communication channels.

Story 104

Story Guide Support Analysis 104

Media Cause

OCTOBER 17, 2022

Don’t try writing just for search engines— it won’t work anymore. Look at your key traffic drivers and work from there to decide what content works best for your nonprofit and where to focus your time. But, there’s still SEO work to be done. What is the purpose of the content? Is it to inform about your nonprofit?

Content 52

Content Channel Search Case Study 52

The Storytelling Non-profit

SEPTEMBER 14, 2021

In this post, you’ll learn why storytelling is a key component of your year-end fundraising campaign and how to start planning the storytelling aspects of your campaign today. . Storytelling for Fundraising – It’s a Non-negotiable. The best way to help them understand that is through storytelling. .

Fundraising 80

Fundraising Storytelling Profit Phase 80

Nonprofit Tech for Good

JULY 5, 2020

He and his team work with nonprofits across the U.S. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits.

Video 312

Video Share Social Social Media 312

ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Select Your Online Channels.

Storytelling 45

Storytelling Audience Channel Story 45

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. It’s only logical to work with vendors that align with your mission. Listen on the go with the Spotify playlist here.

Podcast 87

Podcast Fundraising Storytelling Culture 87

Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving.

Storytelling 66

Storytelling Campaign Digital Tips 66

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

Calendar 278

Calendar Social Media Content Media 278

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a channel that functions as part of your larger digital strategy. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message.

email 91

email Campaign Ideas Tips 91

sgEngage

MARCH 22, 2022

Your job is simply to maintain that relationship, and there are several ways to accomplish this, such as working to: . Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals .

Retention 94

Retention Communication Donor Strategy 94

Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Plus, I still had a full-time job, so I could only work on it nights and weekends. Storytelling is a powerful tool.

Storytelling 40

Storytelling Chapter Story Teach 40

Qgiv

JANUARY 8, 2024

Whether your collaboration works as a sponsorship or a cause marketing campaign , find a business that aligns with your nonprofit to boost awareness with strategic collaboration. Diversifying your fundraising channels can help you reach more donors by making giving convenient for them.

Trend 52

Trend Raise Tools Tips 52

Bloomerang

JUNE 26, 2023

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.

email 77

email Campaign Marketing Fundraising 77

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. These short films, which take viewers on a journey into the specifics of your work in 90 seconds or less, have many benefits. Get to know your audience. Use a call-to-action.

Video 105

Video Support Tips Audio 105

Tech Soup

APRIL 25, 2013

On Monday, April 16, TechSoup took its Digital Storytelling global with a full-day tweet chat spanning 10 time zones. Each tweet chat covered a different facet of digital storytelling and featured storytelling experts and nonprofit and library participants. led the bilingual tweet chat.

Storytelling 63

Storytelling Digital Global United Kingdom 63

The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. The two working in conjunction can greatly increase the success of your fundraising efforts. Make use of storytelling to make your asks more compelling. Learn more about how storytelling can improve your communications.

Newsletter 105

Newsletter Social Media Storytelling Mail 105

Tech Soup

SEPTEMBER 11, 2014

Sharing is an essential part of storytelling, and our friends at Creative Commons are devoted to expanding the number of creative works that are available to (legally!) That's why Creative Commons offers a handy standardized list of licenses for creative works. What Creative Commons license should I use for my work?

Channel 76

Channel Hosting Question Meme 76

Pamela Grow

SEPTEMBER 14, 2023

Those books that may have brought about a shift in thinking or a new way of doing your work? Storytelling in the Digital Age: A Guide for Nonprofits. Julia Campbell I love storytelling and I love Julia Campbell. What are the nonprofit fundraising and communications books you turn to, time and time again? What’s your favorite?

Game 59

Game Fundraising Storytelling Press 59

NTEN

MARCH 25, 2011

We're big fans of the video work Mark Horvath has done with Invisible People , his site dedicated to giving homelessness a name. This is storytelling at its finest, allowing constituents to speak for themselves -- not just to raise funds, but to raise consciousness. If you already are, tell us about it in comment, below!)

YouTube 55

YouTube Channel Homeless Award 55

Tech Soup

APRIL 30, 2013

The 2013 Digital Storytelling Challenge is underway! If you haven't heard, during the month of April TechSoup is hosting our 4 th annual Digital Storytelling Challenge designed to inspire, educate, and empower nonprofits, libraries and social good organizations to tell their story through video and photos. Aaron Bramley Lights.

Storytelling 56

Storytelling Challenge Digital San Francisco 56

Care2

APRIL 4, 2011

When your nonprofit tells a powerful story that inspires your members, or even a funny one that makes them laugh, you establish a human connection no matter what channel you use to share it. "It’s It doesn’t work,&# said Horvath. Here’s some tips to think about as you experiment and go down your storytelling route.

Storytelling 76

Storytelling Personal NTC Policy 76

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. Donors love to see the behind-the-scenes work of the organization.

Social Media 238

Social Media Story Money Raise 238

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Does direct mail work? Yes, direct mail fundraising does work. This shows that appreciation for this communication channel is growing among younger generations. The market landscape.

Mail 52

Mail Fundraising Nonprofit Channel 52

Tech Soup

APRIL 30, 2013

Digital storytellers! How It Works. Encourage your supporters to vote using all available channels. tsdigs digital storytelling' We have so many wonderful stories rolling in! But what good is a digital story if it’s not shared? Voting begins at 8:00 a.m. Pacific time on Friday, May 17.

Storytelling 58

Storytelling Digital San Francisco Open 58

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

Social Media 240

Social Media Money Raise Media 240

Tech Soup

APRIL 24, 2013

TechSoup kicked off its 2013 Digital Storytelling Challenge with the webinar Creating a Culture of Storytelling. The webinar provided case studies of how one nonprofit and one library created storytelling cultures within their organizations. How to Create a Culture of Storytelling.

Storytelling 40

Storytelling Culture Create Library 40

Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Storytelling is a powerful way to connect with your followers.

Social Media 89

Social Media Content Ideas Media 89

Media Cause

AUGUST 31, 2022

In 2021, Media Cause worked with 11 clients in partnership on their End of Year Efforts. For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. The clients we worked with saw: S1.4M in total online revenue. 2.97M appeal emails delivered.

Story 52

Story Fundraising Case Study Storytelling 52

Connection Cafe

MARCH 12, 2012

Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels.

Storytelling 51

Storytelling Interaction Channel Technique 51

Greater Giving

MARCH 21, 2023

Use storytelling to create emotional connections People remember stories more than facts and figures. For that reason, use storytelling to connect with millennials and Gen Z. Be open about your organization’s financials and use social media to showcase your team and work culture.

Donor 52

Donor Storytelling Social Media Poll 52

The Storytelling Non-profit

MAY 3, 2022

Are you working on your year-end campaign or building up a new seasonal campaign?Let I worked on one year in a campaign for several years that raised over $5 million in the month of December. What is a multi-channel fundraising? I recommend creating a multichannel fundraising. And then what actually happened?

Campaign 90

Campaign Fundraising Channel Mail 90

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

Support 52

Support Donor Community Retention 52

Tech Soup

JANUARY 31, 2012

Our guests will talk about consistency, production quality, distribution tips and ways to work effectively together to achieve the greatest impact with your nonprofit stories. David is a cross-disciplinary mediamaker, working at the intersection. He has spoken publicly about his work to audiences at the Smithsonian, UC.

Storytelling 67

Storytelling Collaboration Video Thailand 67