Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Social Media 213

Social Media Media Avatar Organization 213

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors.

Fundraising 336

Fundraising Mail Law Donation 336

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ). Compare that to 36% that said social media and 19% that said print.

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move.

Action 72

Action Report Practice Fundraising 72

Neon CRM

AUGUST 18, 2023

But, actually, you want to do the opposite: By running a smart, strategic end-of-year giving campaign, you can take advantage of those natural trends and raise even more. Did you receive the most donations on a day you posted an impact video on social media? Do our direct mail pieces get a better response than social media?

Campaign 98

Campaign Giving Tips Mail 98

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Posterous: BigCatRescue.posterous.com.

Social Media 248

Social Media Interview Examples Media 248

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Segment your audience. Track and analyze your results.

Gift 207

Gift Consultant Audience email 207

EveryAction

JULY 21, 2016

What are some trends you’ve observed in the ways nonprofits are (and aren’t) using technology to engage supporters? ". Direct mail is never going away completely in my lifetime, and good old telephone solicitation continues to be effective for some nonprofits. Social media, texting, apps and blogs have all been added to the mix.

Advice 100

Advice Trend Tools Online 100

Classy

JULY 9, 2021

Below, we’ll help you to prepare for your next capital campaign by sharing five trends on how the campaigns are run and four tips for how to implement yours effectively. 5 Trends to Know With Capital Campaigns. Knowing the trends that have changed and stayed the same can inform your planning process.

Trend 59

Trend Campaign Tips Phase 59

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67

Mail Test Audience Tools 67

Nonprofit Tech for Good

OCTOBER 5, 2009

As the Web goes mobile , so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters.

Social Media 194

Social Media Mobile Media Myspace 194

The Modern Nonprofit

APRIL 18, 2023

This information can provide valuable insights into your current supporters and help you identify trends and patterns that may inform your strategies. This may involve asking them to donate, volunteer, attend an event, or share your content on social media.

Guide 52

Guide Donor Fundraising Social Media 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Were there any patterns or trends in their behaviors (e.g., Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

Whole Whale

MARCH 30, 2023

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. Analyze the data : Once you have gathered the data, you need to analyze it to identify patterns and trends.

Donor 52

Donor Build Demographics New York City 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

The Storytelling Non-profit

MAY 3, 2022

Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. What is a multi-channel fundraising? It is a strategy used by non-profits organizations to reach out to more donors through the use of multiple communication channels. Don’t be shy.

Campaign 90

Campaign Fundraising Channel Mail 90

Get Fully Funded

OCTOBER 7, 2021

Stay up to date with current advocacy trends. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Direct mail. Traditional mail does still have a place in advocacy campaigns. Social media.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Channel preference (social media vs. email). Overlooking important trends. The research speaks for itself: 82% of Americans use social media and this number is steadily growing. Gather past content from a specified time period and channel. Neglecting site design.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. It’s also worth noting that social media, not even blogging, is not yet integrated into their website.

Websites 235

Websites Design History Online 235

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Social media scheduling tools. Online fundraising. Event planning software. Make giving easy.

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Care2

AUGUST 17, 2010

Direct mail is dead. Social media is dead. None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Single Channel is Dead There, I said it. Email is dead.

Channel 62

Channel Communication Analysis Stream 62

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. Creating a memorable brand ensures that your year-end fundraising efforts as a whole are memorable and that they stand out in supporters’ social media feeds, email inboxes, and mailboxes. start as early as September. Segment your donors and personalize messages.

Guide 106

Guide Giving Nonprofit Metrics 106

Greater Giving

JULY 18, 2023

You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Communication preferences: Know which channels donors prefer being contacted on. Use your mailing list effectively.

Data 98

Data Donor History Demographics 98

Bloomerang

MAY 15, 2023

As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions. These journeys work best when you carry them across all your channels, including direct mail, email, social media, in-person events, digital ads , and more. Who participated? Who didn’t?

Data 90

Data Gift Relationship Interaction 90

NonProfit Hub

AUGUST 14, 2020

With the introduction of the internet and social media, donors now have the ability to participate and give in new and more accessible ways. Microphilanthropy has become a prominent trend in the past decade. These channels make it easier to give by integrating charitable giving into our everyday lives.

Philanthropy 83

Philanthropy Channel Disaster Donor 83

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Instead, many nonprofits simply drop donor names into boilerplate letters and direct mail pieces.

Technique 201

Technique Retention Donor Online 201

Connection Cafe

JULY 23, 2019

Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Rising Costs of Membership (and Everything).

Museum 34

Museum Trend Mail Culture 34

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. I used to dismiss any efforts to raise money via social media, but I’m officially converted. Smart nonprofits are: Seriously investing in their social media presence. What’s up for 2016?

Trend 40

Trend Fundraising Philanthropy Social Media 40

Care2

SEPTEMBER 12, 2010

No matter where you look, social media is on everyone’s radar. The big question nonprofits ask is, how useful is social media? In an attempt to help nonprofits answer that question, Idealware , in partnership with NOI , recently released " The Nonprofit Social Media Decision Guide.".

Social Media 76

Social Media Media Social Myspace 76

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel). Next, specify exactly how you will achieve the goal (e.g., Engagement level. Monitor data and adjust your approach.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

MARCH 4, 2010

These resources are invaluable when looking for quality content to utilize and share on social media sites. Google Internet Stats : A collection of economic and media trends and stats. Very useful to social media practitioners and bloggers. Worldometers : Provides world statistics updated in real-time.

Resource 212

Resource Fun Alexa Stats 212

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. A strong impression includes making giving easy and streamlined.

Fundraising 100

Fundraising Donor Celebrate Chicago 100

ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Social media and online giving both increased six percent between 2010 and 2018.

Digital 52

Digital Technology Giving Arizona 52

Care2

JANUARY 20, 2015

According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. 36% will send direct mail appeals at least quarterly in 2015, up from 28% in 2014.

Trend 28

Trend Communication Metrics Mail 28

Nonprofit Tech for Good

APRIL 18, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A collection of economic and media trends and stats. What The Trend :: whatthetrend.com.

Fun 230

Fun Resource Stats Wikipedia 230

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises.

Blackberry 211

Blackberry Tools Media Management 211