Bloomerang

OCTOBER 16, 2023

A lot of organizations raise as much as 50% of their budget in December alone. What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? I want you to know the impact of your gift this year. Your voice mail or email? Can’t say that I blame you. You get the idea!

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Gift Script Phone Voice 110

Nonprofit Tech for Good

MARCH 20, 2024

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Bonterra ] 33% of online donors give tribute gifts to family and friends.

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Statistics Online Fundraising Benchmark 225

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

Gift 105

Gift Raise Guide Relationship 105

Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization.

Gift 75

Gift Donor Time Mail 75

The Fundraising Authority

NOVEMBER 28, 2020

In working with dozens of non-profit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year at your charity: Rule #1: Make Sure Your Message is Consistent. communicate) through direct mail.

Fundraising 240

Fundraising Homeless Mail Hype 240

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

Channel 52

Channel Marketing Donation Giving 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . In contrast, an existing donor already has confidence in your organization. Direct Mail versus Digital Communications . Personalize all appeals .

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Retention Communication Donor Strategy 100

The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Introduce the campaign to your board and any other donor clubs, committees or affinity groups at your organization. Ask your board for a year-end gift. Third, Make Your Asks.

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Fundraising Phase Mail Gift 201

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue. Improved donor retention.

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Gift Benefit Ratio Nonprofit 86

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Thanking donors should be equally as important as asking for gifts. Let’s dive in!

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Mail Integration Digital Strategy 52

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be Informed.

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Fundraising Mail Law Donation 336

Saleforce Nonprofit

AUGUST 31, 2022

To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions. Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers.

Gift 69

Gift Strategy Amazon Digital 69

EveryAction

JANUARY 13, 2023

Over 1,000 participating customer organizations received over half a million online donations. These organizations raised over $77 million to power their purposes. These organizations raised over $77 million to power their purposes. More than 487,000 donors gave over 506,000 online donations during the last week of the year.

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Flash Analytics Raise email 164

Neon CRM

MAY 16, 2024

Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. It should thank them for their past donation, remind them of their gift’s impact, and ask them to donate again. Did it say, “Thanks for the gift!”

Donor 95

Donor Chicago Gift Children 95

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Organize board members for a phone thank-a-thon.

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Free Fundraising Mail Nonprofit 88

sgEngage

SEPTEMBER 22, 2021

While these efforts often include prioritizing environmentally friendly work practices or committing to offering fair wages to employees, corporate philanthropy has to do with supporting nonprofit organizations via charitable donations of funds, time, and/or resources. Volunteer grants. Data-Driven Industry Insights.

Philanthropy 85

Philanthropy Organization Gift Donation 85

Neon CRM

AUGUST 18, 2023

End-of-year giving has financial benefits for both the donor and the recipient organization. Giving and receiving gifts extends to others. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Do our direct mail pieces get a better response than social media?

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Campaign Giving Tips Mail 98

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Here’s what three of our expert partners said! Segment your audience.

Gift 207

Gift Consultant Audience email 207

Saleforce Nonprofit

AUGUST 31, 2022

To meet rapidly changing donor expectations, we need to adopt a digital-first mindset to keep our organizations relevant and grow our missions. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio. An ask too high and you might miss a gift entirely.

Gift 52

Gift Strategy Amazon Digital 52

Bloomerang

JUNE 5, 2024

Community partners like local businesses and civic organizations can support your nonprofit by donating auction items or funding event overhead costs. In return, your nonprofit can include their logos in your event marketing materials, creating win-win benefits for both community partners and your organization. Find new sponsors.

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Hosting Sponsor Software Stream 88

Nimble AMS

MAY 20, 2024

Is your organization preparing to adopt new technology ? Your organization needs to do its research before deciding on the right technology for your staff and members. Additionally, you need to prepare for a successful project implementation and the launch of your new AMS. Read our blog to get started.

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Practice Adopt Associations Software 140

Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. They can show some love for your organization quickly, no matter where they are in the world.

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Donation Digital Online Giving 197

Nonprofit Tech for Good

FEBRUARY 17, 2022

Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives.

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Tips Fundraising Management Cancer 325

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Donor Movement Across Channels. Download Now!

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Offline Donor Online Giving 209

Bloomerang

MAY 26, 2021

Who do you think would really resonate with the mission and vision of your organization? This is the step where you determine which channel you will use to acquire donors. Options could include: Direct mail. Note: If your budget is a major factor in your channel selection, don’t panic. Be as thorough as you can.

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Program Donor Tips Channel 124

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67

Mail Test Audience Tools 67

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization. 4) Add to Mailing List.

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Action Donation Mobile Social Media 332

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Gift Video Calendar email 118

The Modern Nonprofit

MARCH 26, 2024

The post-emergency phase sees many organizations grappling with a decline in donations, a critical period where strategic donor engagement can make a difference. By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels.

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Support Donor Community Retention 52

M+R

MARCH 14, 2024

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. And to unite departments across your organization. And we were able to launch Facebook ads, a new channel for the Museum!

Giving 96

Giving Museum New York City Boston 96

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising.

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Practice Online Fundraising Nonprofit 339

Bloomerang

MAY 15, 2023

But too often, organizations try to reach everyone with the same message. Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website?

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Data Gift Relationship Interaction 102

Bloomerang

APRIL 5, 2021

Having the lifetime value of a donor at your fingertips helps you confidently justify spending money to acquire new ones, especially if you can crack donor value by channel. . of gifts per year x Avg. gift amount = Lifetime Value. Are we thanking and reporting back to current donors using a well-organized stewardship plan?

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Donor Mail Gift Files 110

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Donor retention is how many donors continue to support your organization year over year.

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Fund Donor Strategy Search 52

Bloomerang

JANUARY 13, 2022

Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday gifts and travel and don’t have as much to give as they would during other times of year.

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Fundraising Gift Donor Social Media 129