Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information.

The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ).

Multichannel Givers: The Key to Online Fundraising Success

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. So what’s the harm in dropping a channel? Online Donors Need to be Moved Offline.

3 Online Fundraising Lessons from the Obama and Romney Campaigns

NetWits

In 2008, Barack Obama used one of the most successful online marketing and … Email Marketing Interactive Online Fundraising Web Design acknowledgements email email fundraising email list growth email subscriber incentives multichannel campaigns mutli-channel Non-Profit online giving

Channel Surfing: A News Roundup

NetWits

The data clearly shows that integrated direct marketing is essential for maximizing the long-term value of online-acquired donors. Because when it comes to fundraising, this report firmly suggests that we aren’t.”. flickr.com/photos/mikebaird.

[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?

NetWits

Social fundraising continues to drive millions of fundraising dollars each years, but can it work if you’re not a large healthcare organization. YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel?

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Donor Movement Across Channels.

The 2 Key Elements of Successful Fundraising Campaigns

NetWits

— When creating any fundraising campaign there are two items that should always be on your short list list. So, what are the 2 key elements of successful fundraising campaigns? 1) A multi-channel approach to engagement. Oh, and improved fundraising results.

Your Evolution to Multi-channel

Connection Cafe

Multi-channel! Multi-channel! Multi-channel! Minimal online marketing. Not financially committed to a second channel. Traditional : You’ve moved some efforts online but they may not be coordinated with larger fundraising and communication strategies. Separate team and metrics for online marketing. Second channel constitutes 5-20% direct response revenue. Separate databases for online/offline. Author: Jennifer Atkins.

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors.

Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Make use of every channel you’ve got available.

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P2P Fundraising: Expanding Beyond the Fundraising Event

Connection Cafe

Peer-to-peer fundraising or P2P fundraising is a style of fundraising where an organization recruits supporters to solicit donations from their friends and family on behalf of that nonprofit. Your supporters expect fundraising tools that are accessible via a mobile device.

Presentation: Getting Started with Multi-Channel Fundraising

Frogloop

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Getting Started with Multichannel Fundraising.

8 Online Social Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. But what exactly is social fundraising? . Move offline activities online.

Why Pop-Ups Should Be Part of Your Online Fundraising

Connection Cafe

It gave their online giving an extra boost, supplementing their email and direct mail campaigns. Maximizing Each Channel. To increase online giving, nonprofits often crank up their number of fundraising emails.

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Leveraging Petitions for Online Fundraising

Connection Cafe

Across our nonprofit clients, petitions have helped organizations engage their audiences – and more importantly, they’ve been serious fundraising tools in their own right by using upsells to solicit donations immediately after the recipient takes action, when they’re most ready to give.

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5 Tips For Steering Your Organization Toward Online Fundraising

Nonprofits Source

These channels are constantly evolving requiring you to keep pace with industry knowledge, insights, and best practices. According to a recent study , overall revenue from online fundraising grew by 23% in 2017, which marks 6 years of growth. Online Fundraising

7 Online Fundraising Tips I Learned By Participating in Movember

NetWits

For the past 30 days I have been participating in Movember : a worldwide team fundraising campaign to fight men’s cancer. While the dogooder in me loves a great cause, I also relish the opportunity to learn more about online fundraising and why people give.

Understanding the Value of Multi-Channel Fundraising

Connection Cafe

Multi-channel fundraising. Some have a long history of successful direct mail programs, but little to speak of in the way of Internet fundraising. Or maybe there’s an Internet fundraising program — but it’s entirely separate from and unique to the direct mail program. Integrating your direct mail and online fundraising programs can yield significant increases in overall revenue.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5

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Livestream Fundraising 101: What is Livestream Fundraising?

Connection Cafe

There has been a lot of buzz lately around “livestream fundraising” but what exactly does that phrase mean? It turns out that adding the phrase “fundraising” into the mix is when things get a little more complicated. . Recently, I was able to spend two days with 24 nonprofit leaders either successfully running livestream fundraising campaigns or actively looking to start one of these programs. Organizational Livestream Fundraising. Channel Diversification.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. In fact, the dominate giving channel for new donors 64 years old and younger is online.

[New Report] 3 Key Findings for University Fundraising

Connection Cafe

Blackbaud recently released its fifth annual Charitable Giving Report, and it offers major lessons for institutions of higher education looking to increase fundraising capacity over the coming years. Online Fundraising is Creating Big Opportunities for Schools.

Get Results with Online Fundraising

SocialFish

I was asked to to a 50-minute presentation on how libraries can get results with online fundraising (a huge task!). They donate, fundraise, share, and influence others to do the same. Smart email segmentation – Email is one of the best digital channels to convert donors.

The End of the Beginning of Online Giving

Connection Cafe

2019 marks 20 years since online giving first began in any significant way. In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Let’s stop acting like online giving is still a new thing – it’s not.

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The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?

Connection Cafe

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Are you asking existing online donors for the right amount of money?

DIY Fundraising – Easy Money for Your Nonprofit?

Connection Cafe

“Do-it-yourself” (DIY) fundraising has long taken a back seat to more traditional run, walk, or ride fundraising events. No matter the reason, I’ve never heard more chatter about DIY fundraising than I have over the past year.

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Five Online Strategy Tips to Manage Data Across Mulitple Channels

Frogloop

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. Online Advocacy Online Fundraising Social Networking

How Nonprofits Keep Up with Online Fundraising

NonProfit Hub

Online fundraising optimization —a fancy schmancy term for improving how nonprofits raise money via the internet. Over the past few years, this has been a hot topic, likely because the growth in online giving has been nothing short of remarkable. Online giving in the U.S.

[New Report] Online Giving Increased by 7.9% in 2016

Connection Cafe

Overall charitable giving increased 1% in 2016 and online giving was up 7.9% The 2016 Charitable Giving Report includes overall giving data from 6,845 nonprofit organizations representing $23 billion in total fundraising from 2016. billion in online fundraising from 2016.

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Social Fundraising: Expanding Beyond the Fundraising Event

Connection Cafe

The term social fundraising or peer-to-peer fundraising describes a style of fundraising where a nonprofit organization recruits volunteers to solicit donations from their friends and family on behalf of that nonprofit. Sign up today for our webinar on May 8 on P2P fundraising.

Five Online Strategy Tips to Manage Data Across Multiple Channels

Frogloop

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. Online Advocacy Online Fundraising Social Networking

Online Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about online fundraising strategies. The truth is that marketing, whether online or traditional, is all about putting yourself out there. Promote content across multiple channels.

Knock Your Third Party Fundraiser Out of the Park

Connection Cafe

Baseball season is in full swing this time of year and so are multitudes of fundraising events. Alongside the rides, walks and runs, many organizations are utilizing Third Party or Independent Fundraising Events (IFE) to raise money for specific campaigns.

The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people.

Multi-Channel Fundraising Raises More Money

Frogloop

Care2 held a terrific webinar on Multi-Channel Fundraising. During the webinar Jocelyn Harmon, Director of Nonprofit Services for Care2 posed the question "is fundraising via multiple channels magic or myth?" Panelists Allison Van Diest of Blackbaud and Karla Capers of Union of Concerned Scientists agreed that integrating multi-channel fundraising raises more money than single donation channels. Fundraising Statistics You Need To Know.

The Nonprofit Fundraising Strategic Plan Guide

Everyaction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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5 Ways to Keep Your Fundraising Strategy Fresh

Connection Cafe

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! With each new year comes improved technology and plenty of new ways to enhance your fundraising. Peer-to-peer fundraising.

Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. You should also consider analyzing your online ask.

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Multi-Channel Fundraising: Magic or Myth?

Frogloop

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth?

The #15NTC Sessions Online Fundraisers and Marketers Can’t Afford to Miss

Connection Cafe

For the past 6 years my entire focus has been on online fundraising and marketing, so NTC is my mecca. If you’re attending #15NTC and your job responsibility involves online fundraising or marketing, here’s a breakdown of the must-attend sessions each day: March 4. Discovering if Like Equals Love: Understanding and Testing Online Engagement. Email EQ for Fundraising & Engagement. What is the Future of Fundraising?

What’s Really Driving the Increase in Online Giving?

Connection Cafe

If you’re like most nonprofits and charitable organizations you’re seeing growth in online giving. How fast is your online giving growing? giving both show that online giving continues to grow approximately 7% year over year, while overall giving remains relatively flat, growing only 1-3% per year. So what’s driving this increase in online giving ? Have charities been able to learn from e-commerce sites like Amazon and Zappos to improve their online donor journey?

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#GivingTuesday Online Donations Grow 52%

Connection Cafe

The attention around #GivingTuesday 2015 reached record levels and online giving grew 52% compared to 2014. million in online donations on #GivingTuesday 2015 and this surpassed all prior years since the movement began in 2012.