M+R

APRIL 22, 2021

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . Online revenue for nonprofits increased by 32% in 2020.

Benchmark 88

Benchmark Studies Hunger FAQ 88

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. We should alway be looking for new and creative ways to drive online giving throughout the year. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors. The Long-Term Value of Online Donors.

Offline 219

Offline Donor Online Fundraising 219

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Maybe your nonprofit hasn’t yet developed an online fundraising plan.

Ideas 98

Ideas Online Fundraising Charity 98

M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . This includes all online revenue — ads, email, sms, etc. SMS is rapidly evolving — including its contribution to fundraising revenue.

Fundraising 107

Fundraising Gift Sample Benchmark 107

NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020.

Fundraising 69

Fundraising Statistics Paypal Retention 69

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Action 75

Action Report Practice Fundraising 75

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel.

Mobile 56

Mobile Guide Giving Fundraising 56

NetWits

JUNE 14, 2012

Download the full Internet & Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts.

Offline 209

Offline Donor Online Giving 209

NetWits

NOVEMBER 15, 2011

Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. The total number of email recipients was up 72%.

Benchmark 55

Benchmark Metrics Report Online 55

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Fundraising The Top 5 Best Nonprofit Social Media Examples 7 min read Read Now 2.

Strategy 98

Strategy Measure Social Media Metrics 98

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions.

Studies 78

Studies Online Fundraising Nonprofit 78

Connection Cafe

OCTOBER 16, 2014

Have you downloaded the 2014 Luminate Online Benchmark Report yet? It’s full of online engagement nuggets worth chewing on as you evaluate this year’s performance and plan for the future. Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year.

Benchmark 39

Benchmark Report Online Hype 39

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. This is one metric that fundraisers with major donors spend a fair amount of time focusing on.

Metrics 320

Metrics Digital Marketing Retention 320

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

Social Media 129

Social Media Online Learning Fundraising 129

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes. We’ll share the facts and fallacies about online giving. So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

sgEngage

NOVEMBER 24, 2021

It has taken off in recent years thanks in part to the ease of online giving and accessibility of social networks. In fact, in 2021, we saw 13% growth in online crowdfunding globally through JustGiving from Blackbaud. So, what does this boost in online crowdfunding mean for the future? Have multi-channel consistency.

Blackbaud 99

Blackbaud Articulate Gift Global 99

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. .

Benchmark 70

Benchmark Studies Money Raise 70

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Adjust + Empathize to Find Your Fundraising Footing —DAN REED, VP OF FUNDRAISING Finding your fundraising footing can be challenging in times of uncertainty or societal shifts, but don’t stop fundraising!

Benefit 64

Benefit Marketing Change Time 64

Care2

MAY 11, 2023

The Digital Outlook Report is authored by hjc , based on data and findings from Fundraise Up , Care2, Tatango and over 1,000 charitable and nonprofit organizations. The results from over 1000 nonprofit organizations across the globe are almost here! Are you ready to see how your organization compares?

Digital 36

Digital Report Benchmark Retention 36

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The average online gift for the month of December increased to $248.82

Online 90

Online Fundraising Offline Blackbaud 90

NTEN

SEPTEMBER 30, 2013

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise–but only represents a fraction of total giving. Nonprofits have an unprecedented opportunity to reach more donors and increase revenue through online marketing channels, including search, video, and social media.

Marketing 88

Marketing Online Giving YouTube 88

ASU Lodestar Center

FEBRUARY 10, 2021

CRM system, online fundraising platform, etc.) and a stronger focus on online fundraising. Angie Moore found that, “By 2020, your customers will be managing 85% of their personal relationships online. Nonprofits must embrace social media 100%—but not just as a communication or fundraising channel similar to others.

Impact 52

Impact Technology Arizona Channel 52

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead.

Metrics 74

Metrics Digital Strategy Rate 74

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done.

Relationship 208

Relationship Raise Tips Fundraising 208

Whole Whale

AUGUST 25, 2021

The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. 6 Trends in Fundraising Since 2015. Here are some key things to know about fundraising online. 2015 Stats. These numbers count.

Stats 96

Stats Trend Mail Fundraising 96

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). Digital Advertising. In 2015, nonprofits spent $0.04 per dollar raised.

Channel 20

Channel Fundraising Benchmark Facebook 20

Amy Sample Ward

APRIL 27, 2011

—– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks.

Rate 76

Rate email Benchmark Fundraising 76

NTEN

SEPTEMBER 9, 2010

There is often a lot of speculation and guessing about what’s happening to fundraising in the nonprofit sector. Online Giving Remains Positive. But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations.

Trend 86

Trend Online Fundraising Offline 86