Greater Giving

AUGUST 10, 2023

The Art of Event Promotion Through Media Relations As an event organizer, one of your primary goals is to ensure that your event reaches its maximum potential in terms of attendance and impact. To achieve this, an often overlooked but crucial aspect is the role of Media Relations on your event committee.

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AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Online events, hybrid events , and even in-person events are critical drivers of brand campaign success. But, there are many other opportunities to take advantage of in the event marketing funnel. . Your Event Marketing Funnel. Not sure where to start?

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Marketing Registration Map Virtual 91

AccelEvents

JUNE 24, 2021

Few roles have changed more dramatically since the pandemic than that of the event marketer. With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. The Shift in Events.

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Achieve

JANUARY 18, 2023

Fundraising events are the perfect way to deepen your nonprofit’s impact. Between exciting auctions and marathon events, there are several opportunities to provide a memorable experience for your supporters, all while driving engagement. Before you jump into your next in-person fundraising event, carefully consider whether a virtual.

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AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

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AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Why Hybrid Events Make Sense for Brand Awareness. Find a Strong Sponsor.

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AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Why Hybrid Events Make Sense for Brand Awareness. Find a Strong Sponsor.

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Awareness Virtual Sponsor Industry 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Industry events—Monitor the headline speakers and their audiences. Do any of your members have their own channel? But I have learned a few things about each of those topics. For one compelling reason.

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Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. What should I look out for when using AI?

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Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. 1) Set up a conversion event and create a campaign. Return on Ad Spend (ROAS) measures ROI.

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Facebook Fundraising ROI Metrics 235

sgEngage

SEPTEMBER 11, 2023

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Use an event website. Using an event website for your charity golf tournament makes promotion simpler and easier.

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Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share stories, photos, and videos from events. Share breaking news.

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Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

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Achieve

OCTOBER 6, 2023

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

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Social Media Metrics North Carolina Media 52

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This is where segmentation comes into play. .

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Retention Communication Donor Strategy 100

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

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Virtual Marketing Guide Stream 52

Qgiv

JUNE 23, 2021

How’d your last peer-to-peer event go? If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Where will your audience see your event advertised? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Start with a Facebook event page.

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Practice Marketing Fundraising Social Media 52

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Give them retweetable content ! 3) Your YouTube Channel is absent of customization and branding.

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AccelEvents

JUNE 23, 2020

Over the last few years, virtual events have seen incredible growth in popularity and yet still remain a complete mystery to most people. Social distancing measures and the COVID-19 outbreak forced the event industry to make some uncomfortable, yet necessary changes. Here’s how: Greater Return on Investment (ROI).

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Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Event announcement? Engagement?

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email Rate ROI Social Media 52

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign.

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Marketing Analysis Nonprofit Audience 52

AccelEvents

JULY 14, 2021

Naturally, hosting an online event takes some effort. For event organizers, the advantages of a virtual conference far outweigh the disadvantages. When setting up an online event, you must first establish deliverables and key information. Build and design an event webpage. . Market your event through various channels.

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Nonprofit Tech for Good

MAY 31, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Virtual Fundraising and In-Person Events Can Co-Exist. The key is to find ways to engage with off-site participants so that they feel like they are part of the event. Changing your narrative.

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Survey Virtual Nonprofit Sponsor 337

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Channel preference (social media vs. email). For instance, you would send in-person event invitations only to donors within the area, rather than everyone across the country. The better the content, the more interaction it will receive. Producing irrelevant content. Demographics .

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Marketing Social Media Nonprofit Integration 52

Allegiance Group

NOVEMBER 2, 2023

When done correctly, an organization’s website should have a high ROI and lasting impression. These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Encourage visitors to follow your organization on social media for news, events, and volunteer opportunities.

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AccelEvents

JUNE 23, 2020

Over the last few years, virtual events have seen incredible growth in popularity and yet still remain a complete mystery to most people. Social distancing measures and the COVID-19 outbreak forced the event industry to make some uncomfortable, yet necessary changes. Here’s how: Greater Return on Investment (ROI).

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Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. years primarily using my website.

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Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Flickr: flickr.com/groups/thenatureconservancy. What social media tools are you currently utilizing?

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Social Media Conservancy Interview Media 205

Nonprofits Source

FEBRUARY 24, 2023

Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Create landing pages with information about your products, services, and upcoming events. Then, link back to these resources across your other marketing channels. Create customer personas.

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NetWits

JULY 27, 2011

Will it be to keep event participants up to date with ongoing event planning and fundraising efforts? We started an eNewsletter for event fundraisers. Especially the ones you make related to the content you send to people, the frequency of your messages and the “asks” you make. Keep a laser focus on growing your list.

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email Marketing Strategy Track 182

NonProfit Hub

FEBRUARY 12, 2014

Fundraising events are a mainstay in your world, but let’s be honest—they can take a lot of time, money and effort to pull off. If you calculated your ROI on your latest fundraising event, how would you fare? Tie your event’s marketing to your larger development strategy. Make Your Event Relevant for Your Donor.

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Fundraising Hosting ROI Captivate 64

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). Time: 1pm-2:00 EDT. Cost: Free.

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Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . When are your key gala/events scheduled for? . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. .

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Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

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CauseVox

JUNE 9, 2021

Tip: Schedule a demo with our team on how you can quickly start a peer to peer fundraising campaign for your virtual fundraising event. One-Day Email Flash Fundraiser or Social Media Sharing Event. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter.

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Ideas Online Fundraising Charity 98