Remove Causes Remove History Remove Mail Remove Reference
article thumbnail

Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94
article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

As they approach or enjoy their retirement years, many from this generation are actively involved in philanthropy, making valuable contributions to charitable causes. They are known for their loyalty to the causes they support. Gen Xers often prefer to support causes that directly impact their communities. organizations** 23.6%

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . This type of campaign uses a combination of various digital methods and/or direct mail. . What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 63
article thumbnail

Personalizing Donor Communication for Small Nonprofits

Get Fully Funded

Reference past giving history. Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Reference past giving history. Follow-up after specific activities.

article thumbnail

4 Top Tips for Marketing Your Nonprofit’s Silent Auction

Nonprofits Source

What previous silent auction item ideas caused heated bidding wars? Giving history: Average giving amount, frequency of gifts, recency of gifts, and estimated lifetime value to your organization. Past involvement: Volunteering history, previous event attendance, in-kind donations, and any other non-monetary contributions.

article thumbnail

Nonprofit Marketing: The Ultimate Guide

Qgiv

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do.

article thumbnail

How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Psychographic information : This refers to your donor’s personality traits, values, interests, beliefs, motivations, and behaviors. Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively.

Donor 52