Care2

JUNE 5, 2009

But today’s “older” donors are gradually being replaced by the newer, younger donors of tomorrow – people who have grown up managing most of their lives online – and this includes getting involved with their favorite charities and donating money to the causes they believe in, online. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

JULY 16, 2008

The folks at Social Actions are trying to recruit a wide array of ideas from the non profit community for web applications and mashups Social Actions can build. 3 Comments | by Share Article Reader Comments (3) Hi Hatef, thanks for spreading the news about this announcement! May 18, 2009 | last minute Copyright © 2008, Care2.com

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Wiki Action Social Media Ideas 28

Care2

MAY 9, 2008

I work for an agency that’s helping get the word out about Excell Foundation—they provide much-needed foodservice equipment supplies to non-profits, and they’re looking for wish lists. If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. May 9, 2008 | Kaya Matteo Thanks for sharing.

Advocacy 28

Advocacy Social Media Online email 28

Care2

FEBRUARY 20, 2008

MyEmma isnt the only for-profit company in the nonprofit sector pitching-in to make the planet a better place (ahem, Care2 ), but were going to start highlighting a few other companies that are doing their part (especially when your nonprofit can get free stuff). Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 20, 2008

MyEmma isnt the only for-profit company in the nonprofit sector pitching-in to make the planet a better place (ahem, Care2 ), but were going to start highlighting a few other companies that are doing their part (especially when your nonprofit can get free stuff). Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 22, 2008

1 Comment | by Share Article in Case Studies , Marketing Research , Online Fundraising Reader Comments (1) We at Donordigital are super excited about the opportunities that landing page optimization opens up for non-profits, glad to see that others feel the same way. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

JANUARY 6, 2009

What I find interesting is that for the most part non profits, as well as their for profit counterparts, do not have problems measuring or getting data, it is knowing what data to collect and then what to do with it. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Excellent post! All rights reserved.

Analytics 54

Analytics Google Social Media Websites 54

Care2

JULY 17, 2008

The folks at Social Actions are trying to recruit a wide array of ideas from the non profit community for web applications and mashups Social Actions can build. 3 Comments | by Share Article Reader Comments (3) Hi Hatef, thanks for spreading the news about this announcement! May 18, 2009 | last minute Copyright © 2008, Care2.com

Wiki 28

Wiki Social Media Action Life 28

Care2

MAY 8, 2008

I work for an agency that’s helping get the word out about Excell Foundation—they provide much-needed foodservice equipment supplies to non-profits, and they’re looking for wish lists. If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. May 9, 2008 | Kaya Matteo Thanks for sharing.

Advocacy 28

Advocacy Social Media email Online 28

See3

MARCH 12, 2008

The end result he says is more people raising more money for their favorite charitable causes. Sutton added, “Firstgiving’s goal is to make raising money for non-profits as easy and simple as possible for our users. Firstgiving fundraisers can choose from among hundreds of thousands of U.S.

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YouTube Video FAQ Charity 40

Care2

JUNE 15, 2007

Getting Attention Nancy Schwartz Im In Love.with Google Analytics Katyas Non-Profit Marketing Blog: Getting to the Point Katya Andresen Why Me? To create a new comment, use the form below. Copyright © 2008, Care2.com Post a Comment | by Share Article in Misc. Reader Comments There are no comments for this journal entry.

Social Media 28

Social Media Advocacy Case Study Vlog 28

Care2

FEBRUARY 20, 2009

Receive monthly updates 1 Comment | by Share Article Reader Comments (1) What sold me on this project was how you & John used existing tools to connect regular citizens with a non-profit on the fly. February 20, 2009 | David Morton Copyright © 2008, Care2.com Very succinct, and (hopefully) replicable. All rights reserved.

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Case Study Local Studies Social Media 35

Care2

MAY 22, 2008

1 Comment | by Share Article in Case Studies , Marketing Research , Online Fundraising Reader Comments (1) We at Donordigital are super excited about the opportunities that landing page optimization opens up for non-profits, glad to see that others feel the same way. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

OCTOBER 7, 2007

Vist the Program Locator section of the Tutor/Mentor Connection at [link] and you can see examples of how maps can be used to focus volunteers and donors on all of the neighborhoods of a city that need a particular non profit service. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com Good luck with your presentation.

Map 28

Map Social Media Advocacy Case Study 28

Care2

SEPTEMBER 28, 2007

Vist the Program Locator section of the Tutor/Mentor Connection at [link] and you can see examples of how maps can be used to focus volunteers and donors on all of the neighborhoods of a city that need a particular non profit service. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com Good luck with your presentation.

Map 28

Map Social Media Advocacy Case Study 28

Care2

APRIL 22, 2009

After the workshop, I wondered how @wellstoneaction planned their Twitter usage-- were they really some sort of non-profit advocacy Twitter mastermind, as Id suspected? Jason DeRusha from WCCO news in Minneapolis ( @derushaj ) tweeted that he was looking for sources on a story about lawn signs. All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

See3

AUGUST 23, 2007

Mining is in the news a lot recently because of the terrible tragedy in Utah where six miners are presumed dead in a mine collapse and at least three more have been killed trying to rescue them. Another kind of mining made today’s news. The answer is in the valley, where the streams and rivers run. It is a big mess.

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West Virginia Utah Stream Industry 49

See3

OCTOBER 25, 2007

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. Imagine if next to the Donate button we had a “Join This Cause&# button. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. Imagine if next to the Donate button we had a “Join This Cause&# button. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

Care2

AUGUST 8, 2007

With the increased competition in the nonprofit space, and current trends in decreased donor acquisition and retention, it looks like in the coming years the branding lessons of the for profit world will become essential to our success as well. To create a new comment, use the form below. Copyright © 2008, Care2.com

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New York Social Media Conference Advocacy 28

Care2

MAY 14, 2009

Indeed, as with for-profit companies, as consumers/donors are getting touched in more ways by more organizations, keeping in the fore-front of those touches (in a not-annoying way!) May 14, 2009 | Eric Copyright © 2008, Care2.com and engaging your base is more important than ever. All rights reserved.

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Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 17, 2009

“Boomers are sharing links to their favorite causes,” says Reece. Eldr : News for the 60+ generation. www.boomersummit.com Boomers continue to be driven by their desire to do good" and will find the dollars to continue to support causes they believe in. February 24, 2009 | Laura Copyright © 2008, Care2.com

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Demographics Social Media Online Advocacy 45

Care2

MARCH 13, 2009

Non-Profits: Be the Web You Wish to See! When: Tuesday, March 17th from 11:30 am - 12:30 pm: Room 19B Description: Youve got your non-profit on the Internet, but how do you get the Internet into your non-profit? Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com

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Social Media Interaction Advocacy Online 44

Care2

DECEMBER 4, 2007

But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. You might help start a non-profit, by accident. Copyright © 2008, Care2.com

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Blogger Social Media Site Advocacy 28

Care2

SEPTEMBER 6, 2007

Second Life isnt just about wasting time, however, nor are its "residents" exclusively teens hunkered down in their parents basements with Hot Pockets and Red Bulls - there may be real marketing potential for both for-profit and nonprofit organizations. To create a new comment, use the form below. Whos on Second Life?

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

APRIL 14, 2009

One of the things Ive noticed as a trend everywhere, but most acutely in the non-profit environment, is an attraction to the new. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com From where I sit, the key to effective crisis communications is to follow the Boy Scouts motto: “Be Prepared. All rights reserved.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

MAY 4, 2009

Competing for dollars and donors mean: 1) understanding the new ways in which users think about supporting your cause online and donating, and 2) having a presence in those places where your existing supporters, and potential new supporters, are gathering. How should non-profits think about integrated Internet campaigns?

Social Media 28

Social Media Conference Advocacy Online 28

Care2

JANUARY 15, 2009

” Here’s what non-profit influentials like Katrin Verclas of MobileActive and Matt Stempeck of Americans for Campaign Reform had to say in less then 140 characters. Yesterday over on Twitter ( @care2frogloop ) we asked our followers what was their personal definition of “viral?” If not, why not? All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 29, 2009

Or is news of its imminent death – to borrow from Mark Twain -- “greatly exaggerated?” Recently, I sent out a direct mail letter for a small local non-profit and they saw a 12% response rate directly, but in fact it was larger because some of the recipients donated other things such as time and resources.

Mail 34

Mail Social Media Online Advocacy 34

Care2

FEBRUARY 17, 2009

“Boomers are sharing links to their favorite causes,” says Reece. Eldr : News for the 60+ generation. www.boomersummit.com Boomers continue to be driven by their desire to do good" and will find the dollars to continue to support causes they believe in. February 24, 2009 | Laura Copyright © 2008, Care2.com

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Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 27, 2008

In fact, we launched our own Election Channel late last year as a means of creating a place on Care2 for our members to connect with non-profits (especially c3s) who have something to say about health care, education, climate change or ending the Iraq war. To create a new comment, use the form below. Copyright © 2008, Care2.com

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Conference Social Media Online Advocacy 28

Care2

MARCH 27, 2009

March 30, 2009 | rabia Copyright © 2008, Care2.com The interactive conference was a unique opportunity for cross-industry learning among 11,000 web geeks from every area of the web. March 27, 2009 | Dave Steadman So nicely put, Ill have to pass along to client. Here, here to relationship building and lasting engagement. Cheers, Ali!

Social Media 31

Social Media Advice Advocacy Media 31

Care2

MARCH 3, 2009

Use Twitter As A Syndication Tool To Promote Your Nonprofits Issues and Latest News Additionally, Twitter can frequently disappear due to overload (the famous fail whale) or accounts can be hacked, meaning that the organization’s content disappears or, worse, is changed to something inappropriate. Good article, Allyson.

Social Media 31

Social Media Local Advocacy Media 31

See3

NOVEMBER 12, 2007

Even non-entertainment non-profits are using these tools. According to one community service non-profit director, “Increasingly, audio and video on the Web are critical tools [for nonprofit groups] for communicating to people about the work they’re doing, and I only see that intensifying.” [.] Online communication also has to be fun.

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El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

Even non-entertainment non-profits are using these tools. According to one community service non-profit director, “Increasingly, audio and video on the Web are critical tools [for nonprofit groups] for communicating to people about the work they’re doing, and I only see that intensifying.” [.] Online communication also has to be fun.

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

MARCH 4, 2009

Many copywriters specialize in non-profit copywriting, and some of us even offer discounts for non-profits :). My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com We understand the marketing needs of your content and how to leverage search engine traffic for all its worth. All rights reserved.

Social Media 38

Social Media Content Practice Web 38

Care2

AUGUST 16, 2008

You can create a video to explain your position on an issue thats currently in the news, or bring attention to an issue that perhaps should be, but isnt. The more viewcounts your videos receive the more people you are exposing to your cause and message. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

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YouTube Social Media Video Advocacy 34