sgEngage

MARCH 22, 2022

Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Together, these two channels optimize the delivery of any kind of communication material. . Personalize all appeals . Segment your audience .

Retention 94

Retention Communication Donor Strategy 94

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Add human interest.

Video 105

Video Support Tips Audio 105

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Qgiv

DECEMBER 8, 2022

Setting up a sleek donation form and executing a comprehensive marketing campaign is the best way to raise money for your cause in a fast and easy way. When your supporters reach out to their networks and fundraise on your behalf, you can spread your organization’s mission and raise more money for your cause. Peer-to-peer fundraisers.

Money 52

Money Raise Causes Fundraising 52

Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving.

Storytelling 66

Storytelling Campaign Digital Tips 66

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This builds a connection.

Support 52

Support Donor Community Retention 52

Greater Giving

MARCH 21, 2023

Use social media to share your organization’s mission, impact, and success stories. Who Are Millenials? Anyone born between 1981 and 1996 Millenial and Gen-Z Donors Focus on Impact Younger donors are often more interested in the impact of their donation than the size of their gift.

Donor 52

Donor Storytelling Social Media Poll 52

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a channel that functions as part of your larger digital strategy. Whether they’re reading an email, watching a video, or scrolling through Facebook, your donors are having one conversation with you on all your channels.

email 91

email Campaign Ideas Tips 91

EveryAction

NOVEMBER 9, 2022

Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Try to seed between 15-30% of your goal to show your donors and prospects that you’re successfully generating support for your cause and their gifts can help you reach your goal. Make sure you tell your supporters about it!

Gift 207

Gift Consultant Audience email 207

Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Showcase Your Impact What does your nonprofit do and how?

Social Media 91

Social Media Content Ideas Media 91

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. Designing your emails to be mobile responsive or mobile first will help them make the most impact when opened by your supporters. Make your readers feel good about their support of your organization and informed about the cause they care about.

Newsletter 105

Newsletter Social Media Storytelling Mail 105

Media Cause

AUGUST 31, 2022

In 2021, Media Cause worked with 11 clients in partnership on their End of Year Efforts. For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. One unique storytelling approach they used was giving handles. Increased sense of urgency .

Story 52

Story Fundraising Case Study Storytelling 52

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. 1) Always showcase your impact. 4) Use quotes.

Social Media 238

Social Media Story Money Raise 238

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Tell the story of those impacted by your organization. Problem solve.

Marketing 52

Marketing Tips Influence Nonprofit 52

The Modern Nonprofit

AUGUST 24, 2021

Volunteers are almost twice as likely to donate to a cause than non-volunteers. Let them engage with your cause and the mission that your organization stands for. You can also give them the chance to make guest blog posts, where they can showcase their experiences with your organization and express why they care about your cause.

Volunteer 98

Volunteer Social Media Storytelling Causes 98

TechImpact

JANUARY 26, 2015

Nonprofits of all kinds are using it to disseminate information about their cause and help marginalized groups that need more awareness get the attention of the masses. LGBT organizations, for example, are using channels like Facebook, Twitter […].

Social Media 100

Social Media Social Media Organization 100

The Modern Nonprofit

APRIL 18, 2023

This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience. This value proposition should answer the question, “Why should this specific group care about and support our cause?”

Guide 52

Guide Donor Fundraising Social Media 52

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

CauseVox

JUNE 15, 2023

Are you ready to make a meaningful impact and inspire others to join your cause? At CauseVox we are inspired daily by people like you who capture hearts, ignite passion, and drive change by fundraising for causes you really care about! This allows supporters to feel more connected to the organization and the cause itself.

Personal 72

Personal Build Effective Fundraising 72

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

Note from Beth: Digital storytelling is key to fundraising success, but using a storytelling lens in your organization can have further benefit of busting organizational silos. Fortunately, storytelling busts silos. Flickr Photo by Rex Hammock. Miriam Brosseau and Stephanie Corleto share why. Silos are for corn.

Story 103

Story Storytelling Digital Nonprofit 103

sgEngage

OCTOBER 11, 2023

Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 82

Donor Social Media Websites Content 82

Classy

JULY 5, 2021

Since today’s consumers are demanding more social responsibility and impact from the companies they support, brands also often already have giving programs established for cross-collaboration, so you won’t necessarily be pitching them a new idea. Learn How To Tap Into Local Partnerships.

Donation 108

Donation Influence Local Nonprofit 108

Get Fully Funded

SEPTEMBER 27, 2023

Lean Into Storytelling Your nonprofit’s story is an invaluable tool when it comes to fundraising. This can be referred to as social proof, or the idea that if people who trust you see you publicly supporting a cause, they’ll be more motivated to follow your lead.

Results 52

Results Strategy Fundraising Nebraska 52

TechImpact

OCTOBER 17, 2013

Before deciding to donate to a particular cause, donors perform a search for information using search engines, social media, video websites, and are even persuaded by online ads! It’s more important than ever to keep your digital channels up to date and as lively as possible.

Digital 183

Digital Donation Strategy Mobile 183

sgEngage

NOVEMBER 24, 2021

Crowdfunding is the simple act of raising money from many people to fund a project, appeal, or cause. Throughout the pandemic, we saw individuals far and wide rally around local and global causes and missions that were important to them. Share the impact. Have multi-channel consistency.

Blackbaud 98

Blackbaud Articulate Gift Global 98

sgEngage

AUGUST 28, 2023

Recruit loyal supporters to fundraise for your cause. Start by thinking about the values and themes people associate with the holiday, then find connections between those values and the cause your campaign supports. Recruit loyal supporters to fundraise for your cause. Create holiday-themed marketing materials.

Campaign 75

Campaign Tips Fundraising Contest 75

Classy

AUGUST 9, 2021

Show them precisely what impact their gift will make. They allow you to communicate a clear call to action and show supporters the tangible impact they create. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause.

Question 95

Question Giving Gift Campaign 95

The Storytelling Non-profit

JUNE 5, 2022

When you can weave together the values, identity and impact you’ll have an extremely compelling case for support. Strive to demonstrate to donors how they’re agents of change in the cause, to show how it is that they’re supporting us, and what it is that we're facilitating through their donation. Download this case study today!

Fundraising 67

Fundraising Advice Conversation Profit 67

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

Greater Giving

APRIL 26, 2023

Proven Strategies and Best Practices for Nonprofits to Increase Fundraising Event Revenue Our recent survey showed that there are a variety of effective methods to generate event revenue for your cause, including sponsorship, ticket sales, live and silent auctions, raffles, fund-a-need, text-to-donate, and peer-to-peer fundraising.

Practice 40

Practice Fundraising Method Sponsor 40

Achieve

AUGUST 12, 2021

and deepen their connections with your cause. The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Center your appeals around your cause.

Audience 82

Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

NOVEMBER 7, 2020

There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause. Tailor your most compelling narratives for different channels to share them widely. PIH’s website has an “Our Impact” page that highlights their positive influence around the world.

Channel 247

Channel Sierra Leone Story Digital 247

Get Fully Funded

JUNE 16, 2022

Whether an ROI is “good” or “bad” will depend on the specific campaign’s goals and the timeframe for the impacts you’re looking for. Getting Attention’s nonprofit marketing guide offers a few tips for how to create eye-catching, unique messages: Use storytelling strategies. Don’t drop other channels, though! Online ads.

Raise 59

Raise Campaign Money Online 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Over the years, we’ve observed over 50,000 campaigns and have seen how behaviors are changing, with more people than ever before donating to worthwhile causes because their friends and family are asking them to. When a Facebook friend posts about a family or cause that needs support, we automatically give that cause weight.

Share 126

Share Fundraising San Francisco Storytelling 126

Neon CRM

OCTOBER 6, 2023

Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them. And in order to do that, you’re going to have to go old school.

Tips 52

Tips Fundraising Local Channel 52