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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Let's Raise a Brand!

Cancer 226
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Nonprofit Marketing: A Complete Guide to Spreading Awareness

Double the Donation

Picture this: you’re scrolling through your social media feed. You see a video of your niece taking her first steps, posts about a good friend recovering from a hard-fought battle against cancer, and pictures from a family friend’s wedding.

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

It paints a complete picture of the people you serve and the opportunities they can capitalize on with some help from within their community. Ensuring you have access to the photos and stories you need to paint the full picture. The building blocks you use—stories and pictures—must be authentic, resonant, and relevant to your donors.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. It’s a statement.

Cancer 100
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. That’s particularly true of big picture organizational purpose. For example, My Special Aflac Duck is a social robot that helps kids cope with cancer. It’s a good example of social innovation.

Companies 106
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Looking forward to 2009

Judi Sohn

Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. We don’t resolve to cure colorectal cancer in a year; instead we resolve to chip away at a very specific, very targeted part of the rock that needs banging on. Do you want to feed the homeless or cure cancer?

Cancer 100
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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Optimize Participant Retention The Multiple Myeloma Research Foundation is the only research foundation dedicated to finding a cure for this rare form of blood cancer. The Ration Challenge constantly refined its audience groups to gain a clear picture of who should be included in their campaigns.

Donor 72