Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Retention Donor Guide Rate 86

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Retention Donor Rate Mail 52

Bloomerang

MAY 10, 2022

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Magic happens when you build those kinds of relationships with your prospects and donors. We’ll explore: How does donor stewardship impact donor retention?

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Relationship Donor Build Tips 96

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Building a solid base of retained support that already feels connected to your mission is essential. With concrete retention strategies, you can make the most of increases in new donors.

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Retention Donor Online Rate 74

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

Pamela Grow

APRIL 10, 2024

Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.” She writes, “Latest win is that we sent Bethany’s first issue of our brand new Bethany Beacon donor newsletter and in fewer than 7 days from when it dropped in the mail donations started rolling in!

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Stream Create Newsletter Retention 59

The Modern Nonprofit

MARCH 26, 2024

In the face of humanitarian crises or natural disasters, the generosity of individuals often shines through, leading to a significant influx of donations. The post-emergency phase sees many organizations grappling with a decline in donations, a critical period where strategic donor engagement can make a difference.

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Support Donor Community Retention 52

Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. 3 FAQs How Marketing Can Increase Donations Let’s get started by walking through the different people and groups you’ll ask for donations to your nonprofit.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. Social media sites are for relationship building.

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Social Media Donor Media Social 353

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. I’ve seen first-hand how building in simple and inexpensive donor loyalty strategies makes a huge difference in year-end giving success and your nonprofits’ long-term sustainability. Consider hosting a thank-a-thon in January.

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Giving Retention Gift Hosting 112

Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. In fact, 30% of annual giving happens in December , and about 10% of all annual donations come in the last three days of the year. It’s their last chance to make tax-deductible donations. But where do you start?

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Campaign Giving Tips Mail 98

Nimble AMS

APRIL 20, 2022

One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. As you develop your volunteer program, members become association ambassadors, helping to build public trust in your organization. . Volunteers donate.

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Associations Volunteer Benefit Retention 131

Bloomerang

AUGUST 29, 2023

Online fundraising platforms are software solutions that your nonprofit can use to solicit, accept, and process donations made via the internet. Many online fundraising platforms also make it easy for supporters to start fundraisers of their own to gather donations on behalf of your organization. What are online fundraising platforms?

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Platform Donation Online Fundraising 62

Qgiv

SEPTEMBER 10, 2021

Writing an effective nonprofit donation receipt is important, but it doesn’t have to be stressful! But a well-crafted donation receipt has lots of other benefits. Why do donation receipts matter? That’s why you need to make sure your nonprofit donation receipts are scheduled to send as soon as a gift is made.

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Arts Donation PDF Gift 105

Pamela Grow

JANUARY 11, 2024

Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. The best way to maintain and build trust? A good consultant can build your Ask+Thank+Report+Repeat systems, allowing your staff the time for stewardship and data. Donors were down 7.6%

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Get Fully Funded

SEPTEMBER 16, 2021

Setting up an online donation system might seem like an easy next step in your nonprofit’s journey. With no pre-planning, quickly setting up an online donation tool certainly might be easy and quick. Transfer current data to your new donation processing tool. Integrate your processor with your donation page.

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Process Donation Tips Retention 59

Bloomerang

DECEMBER 11, 2021

I know about donor retention rates, goals, etc., or something like that? I happen to serve on the board of a theater company, and they were able to speak directly to theater’s ability to open people’s minds and hearts, inspire empathy, create community, and build an understanding of togetherness, not otherness.

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Rate Donor Retention Mail 109

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy.

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Bloomerang

AUGUST 28, 2023

From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Engaging emails.

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Profile Software Nonprofit Donor 93

Qgiv

AUGUST 9, 2023

It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. Building strong relationships with existing donors helps your nonprofit access reliable funding to support your programs and projects through any dips in overall giving.

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Relationship Donor Gift Retention 52

Classy

JULY 7, 2021

You could master a strategy to attract thousands of supporters to your campaigns, but it’s your donation process that determines if they complete a donation. We’re spilling the tea behind the transaction details that seem simple, but hold the power to transform your campaigns into a donation (and recurring donation ) machine.

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Association Analytics

SEPTEMBER 22, 2021

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. Understanding the tipping points and which behaviors lead to them allows you to take deliberate actions to encourage more engagement and build customer loyalty.

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Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . AI also identified 411 gifts that were missed by the traditional mailing list.

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Course Fundraising Analysis Mail 130

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

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Mobile Digital Fundraising Advocacy 130

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 141

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Most organizations define lapsed donors as those who haven’t donated in the past 18-36 months. Active donors are typically current donors whose last donation was in the past 18 months. Or offer volunteer opportunities.

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Donor Mail Retention History 52

Qgiv

SEPTEMBER 28, 2022

Earning these one-time donations helps you reach your year-end campaign goals, which is great. Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. Often, your organization will spend more time and funds on donor acquisition than on donor cultivation or retention.

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Donor Virginia Retention Gift 69

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations.

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Gift Raise Guide Relationship 100

Get Fully Funded

JANUARY 24, 2024

The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. For example, if you use Salesforce and its marketing automation add-on, you can populate emails with data like donors’ first names and most recent donation amounts.

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Relationship email Donor Wisconsin 59

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

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Practice Online Fundraising Nonprofit 339

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. How many people attempted to make a donation on your website but left the site before they completed their transaction? If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

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Analytics Strategy Fundraising Benchmark 124

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. Offers accountability. Major gifts.

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Strategy Develop Fundraising Nonprofit 105

Bloomerang

DECEMBER 15, 2023

Your organization Matching gifts lift average donation size, improve retention and donor lifetime value , and open the door to other giving. Corporations Matching gifts improve employee recruitment, retention, and productivity. Double the Donation 360 Match Pro is the leader; there are a few other options.

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Gift Practice Companies Benefit 95

Qgiv

JUNE 23, 2021

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Gift range chart.

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Campaign Effective Fundraising Nonprofit 98

Bloomerang

MAY 26, 2021

Your list could include: age range, income range, religious affiliation, making donations to other charities, having school-age children, etc. . Options could include: Direct mail. Once you have their first gift, make sure you work extra hard to bond them to your organization—otherwise retention can be a problem moving forward.

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Program Donor Tips Channel 119

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . For the employees, they get to support the causes they care about while knowing their donation is making double the impact. Let’s get started.

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Gift Benefit Ratio Nonprofit 84

CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. The Best Year-End Fundraising Appeals Drive More Donations + Increases Sharing. Make donations as simple as possible for your audience.

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Fundraising Articulate Audience Story 78