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Strategic Storytelling For Brand Building: How To Identify And Share Your Nonprofit’s Brand Origin Story

Kindful

That’s the power that story holds. Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. As the old saying states, “Those who tell the stories rule the world.” ” Why are stories so effective? It’s brain science.

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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

Don’t waste valuable brain power. Welcome people who can contribute unique stories and experiences. Open-minded humanists, interested in a broad spectrum of topics and issues. Demonstrate how individual and departmental objectives relate to overarching goals and the organization’s mission. Avoid cookie-cutter hiring.

Skills 221
professionals

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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

It’s important to showcase how what you do relates to what’s top of mind for folks. Specifically, you should create content around the “why” of your existence and share the stories that demonstrate your successes in fulfilling your mission. Take a look at how you’re telling your story. . Something inspiring.

Content 130
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Nonprofit Storytelling: The Quick and No-Nonsense Guide

Bloomerang

We tell stories. Stories are the most effective form of communication available because they immediately engage the reader on an emotional level and in a way that is interesting to them. Our neural activity increases 5X when listening to a story. 6 steps to telling your nonprofit’s stories. Act one – Set Up.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . These short films, which take viewers on a journey into the specifics of your work in 90 seconds or less, have many benefits.

Video 97
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The Psychology of Giving: Important Words to Use in Your Appeals

The Modern Nonprofit

There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. So our brains are actually hard-wired to respond to appeals that speak to us directly. You can add your supporter’s name to your subject line, your story introduction, and weave it in when you make your ask.

Giving 105
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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.

Gift 119