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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. M+R Benchmarks Report. For every 1,000 fundraising messages sent, nonprofits raised $78. Global Trends in Giving Report. 3) Prioritize your email campaigns. .

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

According to the 2020 Global Trends in Giving Report , 26% of online donors say that email is the communication tool that most inspires them to give. According to the 2020 Global Trends in Giving Report , 26% of online donors say that email is the communication tool that most inspires them to give.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ).

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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

During this time, two of the biggest days for fundraising are Giving Tuesday and December 31st, and both days require dedicated strategies from your organization to maximize the amount of money you can raise! According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021.

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Can Nonprofits Raise Money on Social Media?

Care2

Does senior leadership at your organization ask “why can’t we raise money on social media? They raised millions of dollars. Second, the majority of nonprofits have not raised a dime on social media. And just 1% raised between $25K and $100K. 20% raised money via Event Fundraising.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Request a demo here !

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.