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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. Give it a read here !

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! You can use that benchmark to determine how well your ad copy is performing.

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Classy Announces New SVP of Product Management & Design Who Will Lead New Product Investments

Classy

This will also include the launch of Campaign Templating, which allows an organization to create a foundation for all associated campaigns so you don’t have to start from scratch. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. Unlocking Generosity Through Classy.

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Using Peer to Peer Fundraisers in 2022

CauseVox

Flexible metric counting for donations, activity, and impact. Consider using a tiered approach, by encouraging donors to meet certain fundraising benchmarks to qualify for incentives and prizes. This should include templates for emails, texts, and social media posts as well as information about the campaign.

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

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5 Key Metrics to Improve Your Email Campaigns

NTEN

Did your new email template work? Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics.

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Zoetica Salon: A Couple of Good Resources

Beth's Blog: How Nonprofits Can Use Social Media

Holly Minch shared this excellent template. Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. It also helps with celebrating organizational milestones via social media.