Benchmark Mail Rate Track 
M+R
MAY 31, 2022
About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. So what happened to open rates?
M+R
JUNE 10, 2021
From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. A quick reminder: email opens are tracked by tiny image pixels embedded in the content. What’s happening? Who does it affect? on iPhone, 9.6%
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Allegiance Group
FEBRUARY 14, 2023
Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate.
Nonprofit Tech for Good
AUGUST 6, 2023
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.
Bloomerang
AUGUST 16, 2021
One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. After tracking your actions, track your donors’ resulting behavior.
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.
Whole Whale
SEPTEMBER 3, 2021
The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.
Expert insights. Personalized for you.
108 
Let's personalize your content