Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. What can fundraising professionals do to put 2023 back on track? Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more!

Research 69

Research Trend Help Benchmark 69

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule. What do you want to get out of your year-end campaign?

Practice 242

Practice Fundraising Guide Channel 242

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 97

Online Fundraising Benchmark Blackbaud 97

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Now, let’s dig deeper.

Mail 105

Mail Spam Rate email 105

Neon CRM

NOVEMBER 17, 2023

Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates.

Strategy 98

Strategy Measure Metrics Social Media 98

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

email 336

email Marketing Digital Data 336

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

email 104

email Marketing Test Mail 104

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. those KPIs.

Fundraising 80

Fundraising United States America Test 80

Candid

APRIL 25, 2023

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. As part of their mission, members are on a journey to “walk the talk” and fulfill the tenets of its Racial Equity Point of View (POV). For racial equity, this is doubly true.

Effective 104

Effective Demographics Philanthropy United States 104

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

sgEngage

JANUARY 16, 2024

Emails from a real person rather than from your organization have a 27% higher open rate. According to the 2022 Blackbaud Luminate Online Benchmark Report , the annual value of a sustainer is four times greater than a one-time donor. Tell a Powerful (and Personal) Story Humans are hardwired for narrative.

Effective 75

Effective Tips Fundraising Blackbaud 75

NTEN

AUGUST 10, 2011

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see!

Rate 95

Rate Facebook Chart Metrics 95

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

Rate 61

Rate Open Benchmark Mail 61

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. So what can nonprofit leaders do to combat staff turnover and improve donor retention rates at the same time? Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon.

Fundraising 71

Fundraising Retention Gift Nonprofit 71

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 352

Twitter Practice Social Media Nonprofit 352

Classy

JULY 28, 2021

Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. However, your supporters are increasingly on the go.,

Experiment 93

Experiment Donation Ideas Create 93

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. Focus on meaningful inquiries Use the opportunity of this change to really think about the function of your website.

Time 72

Time Metrics Analytics Adopt 72

NonProfit Hub

JUNE 8, 2016

Craver : Year after year for the past decade, donor retention rates have been sinking. help a nonprofit track its fundraising and justify its time and effort? Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value. Today, they’re at an all-time low.

Track 28

Track Donor Retention Metrics 28

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 88

Software Free Tools Adobe 88

Get Fully Funded

FEBRUARY 22, 2022

When you track your nonprofit administration spending, you will have several categories feeding into what is considered overhead, including management, general, and fundraising. What About Ratings on Sites Like Charity Navigator? These star ratings can be accessed quickly online and may deter donors from giving. Here in the U.S.,

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Event registration.

Analytics 28

Analytics Goal Conversation Rate 28

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.

email 169

email Marketing Nebraska Omaha 169

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison.

ROI 67

ROI Storytelling Measure Story 67

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Track progress.

Volunteer 91

Volunteer Program Roles Training 91

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

Mobile 61

Mobile Donation Rate Conversation 61

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

DNL OmniMedia

FEBRUARY 11, 2021

Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past? It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. In 2017, the. In 2017, the. For every percentage of email that goes to spam, nonprofits leave money on the table.

Fundraising 66

Fundraising Spam Database Social Media 66

Cloud 4 Good

JULY 22, 2021

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Second, we must then explore Tracking Cookies: files containing anonymous data that identifies website visitors through their activity on your website. in the higher education space and only 1.0%

Rate 122

Rate Conversation Websites Track 122

Bloomerang

AUGUST 21, 2023

Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. Many fundraisers do not set a specific goal for what they’re trying to achieve, or they set a goal but then don’t track their progress toward attaining it! Having a monetary goal is fundamental.

Action 77

Action Report Practice Fundraising 77

Kindful

OCTOBER 28, 2021

For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. Another may want to track more information around response rate as they grow their program.

Goal 62

Goal Metrics Measure Donor 62

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31