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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Fundraising Stats. The average online gift in 2018 was $96.40 Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). The average text-to-donate gift is $106 ( MobileCause ).

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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. In 2010, only 6% of donors said that an e-appeal motivated a gift. Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. Online donations accounted for 7.2%

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10 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

Source: Benchmarks. 4) The average monthly donor will give 46% more in one year than those who give one-time gifts. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. 10% on the last three days of the year. Source: Network for Good. Source: Network for Good. Source: Charitable Giving Report.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 2016 Stats. Mail stats. 2017 Stats. Mail stats. 2018 Stats. Mail stats. Total US Giving : Total: $379.89 billion Individual: $264.58

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How to Attract, Retain, and Delight the Modern Recurring Donor [REPORT]

Classy

We surveyed over 1,000 recurring donors to learn what exactly motivates recurring donors to give, incentivizes them to stay, and causes them to abandon their recurring gift subscriptions. Here’s a snapshot of some findings that may surprise you: Get these exact stats and over 40 more inside the report. Download Your Free Copy.

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Roundup of 2009 Online Giving Stats

Robert Weiner

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. The average gift size was $80.80. Most organizations saw declines in average gift size. Most organizations saw declines in average gift size. As Convio found, average gift size declined.

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.