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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! We’ll wait. Ok, back with us?

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

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What 2020 year-end fundraising can tell us about 2021 

M+R

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Just look at these :heart-eyes: .

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

Your nonprofit’s constituent relationship management (CRM) software contains one of your organization’s greatest assets — your data. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions. Choosing the Best Nonprofit CRM for Your Organization.

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Stephen Downes On Blog Metrics

Beth's Blog: How Nonprofits Can Use Social Media

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Some pr professionals agree.

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