Benchmark Charity Metrics Rate 
M+R
JULY 6, 2021
The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.
Whole Whale
NOVEMBER 10, 2021
App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). Charity Miles. This mobile-first approach to turning exercise into donations for charity had good reason for becoming an app.
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sgEngage
AUGUST 3, 2021
The smallest company size considered in this report, 0 – 1,000 employees, had the highest overall giving and volunteering engagement rates. This was the only group that had an increase for all metrics from the 2019 report. We believe the lower volunteering and overall engagement rates were heavily influenced by the pandemic.
Nonprofit Tech for Good
APRIL 10, 2022
Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.
Connection Cafe
OCTOBER 23, 2015
Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the And how is one organization doing relative to other charities? All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Ok, I admit it— I’m a data dork.
Care2
MARCH 25, 2009
Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.
Connection Cafe
MAY 29, 2014
And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.
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