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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 235
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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. Lesley Molecke is the founder of Cornershop Creative, a web strategy agency dedicated to helping nonprofits make the most of the web.

Advocacy 207
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Great reads from around the web on June 6th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. Salesforce Acquires Buddy Media for $689 Million – "Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million, the company has announced.

Web 117
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Focus on selling – Judge ads by sales results, not awards. Apply those lessons to general advertising.

Lesson 59
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How to Run a Silent Auction: 10 Simple Steps for Success

Bloomerang

However, with mobile and online bidding, guests can bid directly from their smartphones or web browsers no matter where they are, making virtual or hybrid auctions easy to run. Does your auction software have both app-based and web-based bidding options for your guests to choose between? Will it grow with your organization?

Hosting 92
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Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Care2

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks. In this webinar you'll learn about: Building social media into your email and website.

Channel 66
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits. Blog posts that share resources and useful tips are some of the most popular on the Social Web. Write Numbered Lists.

Content 224