See3

AUGUST 6, 2007

I have been writing a long time about how advertising is changing, how you the fundraiser or the marketer must adopt the new paradigm that entertains, shows instead of tells, and meets people in their communities with content that interests them — and allows them to contribute to the conversation.

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See3

MAY 9, 2007

and losing control of content. How do we take advantage of user-generated content and user-controlled forums such as MySpace and YouTube without totally losing control of our brand? Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! It’s the magic question.

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Myspace Problem Law FAQ 40

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AUGUST 31, 2007

It has the petition right on the home page, a URL that’s easy to remember and fits the content, the video as the center of attention right next to the form, only a few links on the page, clear and concise content, a push to get bloggers like me to host the video to get more views, and a coordinated strategy with multiple organizations.

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Hurricane YouTube FAQ Newsletter 40

See3

FEBRUARY 26, 2008

On the IdeaDrivenMarketing.com blog there is a post about a social networking/content sites for Baby Boomers called Eons.com. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Do you see people as old or young or religious or rich? They might not see themselves that way.

Marketing 40

Marketing FAQ Newsletter Copyright 40

See3

SEPTEMBER 24, 2007

So while we don’t yet have all the metrics we need to show that video will actually improve/increase fundraising online, we know that this is the content people are gravitating towards. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Join the Video Bandwagon [.]

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See3

MARCH 13, 2008

Demonstrated expertise with Web publishing technologies (social networking tools, content management systems, image optimization, message boards and forums, etc.). Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

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NOVEMBER 26, 2007

Where and how should we focus our energies to get the most ROI from our video production resources? Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Now that we have all this footage, what do we do with it? When, if ever, do we need a professional touch?

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See3

MARCH 27, 2008

The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester. She asked the audience how many people use formal ROI evaluations with regard to social media efforts. Justin Perkins from Care2 presented his famous social media ROI calculator.

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NTEN Web Case Study Stumbleupon 45

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Overall, the nonprofit online landscape looks good.

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See3

JULY 12, 2007

Here’s the issue: On many new website pages, you can see lots of content without reloading the page. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! The big news in this area is that Nielson/NetRatings, recognizing that Web 2.0

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See3

OCTOBER 18, 2007

The main difference between Causes and the Facebook application powered by Convio is that with Convio your application on Facebook will have all of your content delivered directly from your Convio database and CMS. Another thing mentioned in the session is that using conditional content is complicated. Causes is passive.

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Convio Application Facebook Causes 40

Care2

NOVEMBER 16, 2006

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The downside is that it will be another cost to worry about, another consultant/vendor to evaluate.

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Consultant Social Media Myspace Advocacy 31

Care2

SEPTEMBER 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The downside is that it will be another cost to worry about, another consultant/vendor to evaluate.

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Consultant Myspace Social Media Advocacy 31

Care2

APRIL 2, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Just how exactly do you go about writing an ad with a low cost and high ROI?

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Adwords Google Social Media Advocacy 51

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Our mantra has been (and will continue to be) that each page of content. We also keep hammering that content needs to be content -. not solely navigation -- just related links that are directly related to the content. Unique Blog Readers (content consumption ??? Search drives visitor behavior. needs to standalone.

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See3

MARCH 13, 2008

This is just the latest example on having your community create content for you. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! They are inviting the public to make a spot and then the winner will get a national airing of their spot as well as $20,000 in video equipment.

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See3

DECEMBER 12, 2007

This is an example of portable content online – bringing the campaign to the people and not just bringing the people to the campaign. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! And, they have this web widget with the countdown. You can learn more on their site.

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FAQ Widget Newsletter 40

See3

OCTOBER 22, 2007

84% of people comment, 82% message others, and 39% create content. To me, this confirms as viable the strategy of finding those community leaders who will carry your torch for you, and then messaging them with content to distribute to their friends. She says social networks are “not just a bunch of lonely teenage boys.”

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America Social Media Myspace Second Life 40

See3

FEBRUARY 22, 2008

Wi-Fi Networking NewsnHBest YouTube Formats We impart asked a assemblage most the best content to upload transcription to YouTube and most size/length limits. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

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YouTube Files Video FAQ 40

See3

AUGUST 6, 2007

The goal was to educate people about the fact that Kleenex is made from virgin forests and uses no recycled content. Her conclusion was that there is a flattening of politics with over-saturation of media and so organizations should focus their energy and resources when and where you have good content. Amen Sister!

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