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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule.

Practice 240
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How to harness the power of peer-to-peer fundraising campaigns

Candid

Create a dedicated campaign page Although peer-to-peer fundraising campaigns utilize personalized donation pages for your supporters, your nonprofit’s website is still the go-to source for all information about your cause and fundraising goals. That way, all visitors to your website can easily find key information about your initiative.

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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. A full-service marketing and creative agency, Media Cause helps nonprofits accelerate their impact. We are short 100 signatures to reach our goal—act now!”

Advocacy 207
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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “ They usually send three emails over ten days.

Feeds 85
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to join your mailing list? Master online appeals, user experience and messaging.

Strategy 142
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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

Action 129
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How to Organize a Virtual Scavenger Hunt Everyone Will Love

Greater Giving

If you offer a prize or have a good cause at the center of the event, the scavenger hunt can be pay-to-play with participants paying upfront when they register. Send participants a themed puzzle to solve in advance or a styled invitation in the mail with the information about how to join. Award a prize at the end.

Virtual 98