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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? These groups can include partners, contributors, affiliates, event attendees, learners, and more – and they can be a great source for new members.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. So why isn’t your AMS part of YOUR association’s non-dues revenue strategy? A user-friendly event registration system will encourage more registrations. confusing directions, bad login page).

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Throughout the year, do you see a seasonality pattern when registrations increase?

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How to Use Data to Drive Your Content Strategy

Association Analytics

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Let’s use course registration as an example. Use data to help build your content strategy. Keep your audience in mind as you create content. Take action with your data.

Taxonomy 169
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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

In this article, we’ll provide five tips that enable you to seamlessly integrate your nonprofit email and website marketing strategies. In addition to your volunteer page, you may drive traffic to blog articles, donation forms, or event registration pages depending on your organization’s current priorities and goals.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. You’re probably already asking for this data on your application forms, in surveys and during event registration.

Impact 169
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. There’s a lot to learn from them about text marketing. The sky’s the limit!

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