Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. The platform, however, is different than Facebook or Twitter. Work With Influencers.

Fundraising 325

Fundraising San Diego Influence Profile 325

EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Make sure you cover your bases and set up accounts on multiple social platforms (Facebook, Instagram, TikTok, Twitter, etc.) to maximize visibility across different demographics.

Volunteer 209

Volunteer Free Donor Grant 209

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Guide Media Social 97

Achieve

DECEMBER 11, 2017

Facebook remains the most popular social media platform. billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. Lots of eyeballs.

Audience 52

Audience Facebook Awareness Charity 52

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. Facebook allows you to target specific demographics for a minimum of one dollar a day. Use ads to promote major fundraising campaigns, events, or cause awareness days.

Facebook 86

Facebook Guide Demographics Nonprofit 86

AccelEvents

JULY 7, 2021

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. An intuitive CRM platform and virtual event software will be critical to your success. .

Marketing 97

Marketing Virtual Awareness Platform 97

Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Demographics.

Digital 59

Digital Marketing Create Social Media 59

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Local celebrities can increase awareness of an organization tremendously. December is an important month for nonprofit fundraisers.

Trend 311

Trend Fundraising Digital Celebrate 311

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. Some of your supporters may not engage with digital platforms like social media or email regularly. To identify a target audience for your campaign, you’ll need to dig deeper with your research.

Mail 52

Mail Fundraising Nonprofit Channel 52

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The opportunity to grow brand awareness, generate and capture leads, and to convert sales is almost always worth the initial investment. . Access to a MORE targeted audience.

Sponsor 98

Sponsor Virtual Audience Demographics 98

Nonprofits Source

OCTOBER 25, 2023

It’s no mystery that nonprofits must promote their missions to raise awareness for their causes. Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit.

Marketing 52

Marketing Support Demographics Nonprofit 52

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

sgEngage

SEPTEMBER 11, 2023

Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament.

Charity 76

Charity Create Sponsor Sample 76

.orgSource

JANUARY 9, 2023

The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. Enlist your marketing department to craft audience-specific messaging for maximum impact. The matrix allows you to explore creative options.

Mentoring 221

Mentoring Director Associations Professional 221

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Here are the top digital platforms & channels for new donor acquisition.

Digital 52

Digital Practice Donor Strategy 52

Media Cause

JUNE 28, 2021

Here are some best practices our media team uses when creating a new campaign, starting with goals and platforms all the way to tactical tips for executing your campaign. Selecting Ad Platforms for Nonprofits. Channel selection comes down to a few things: your goals , your audience and your budget. Is my targeting right?

Practice 59

Practice Audio Nonprofit Search 59

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Review your donor demographics. Your nonprofit’s mission might be associated with a specific affinity or awareness month. Review your donor demographics. Affinity months.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . Instagram, like the other social media platforms, rewards a consistent posting schedule. Here are 6 ways. . 1) Post Stories regularly to ramp up your following.

Money 279

Money Raise Donation Ideas 279

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

Bloomerang

AUGUST 29, 2022

So if your budget is in the hundreds each month, not in the thousands, raising awareness and generating leads may be the best use of your ad dollars. . There are two types of digital advertising audiences: people who already know about your nonprofit, and people who don’t. Create a layered advertising funnel.

Digital 118

Digital Program Tips Nonprofit 118

sgEngage

APRIL 20, 2023

Promote your events using multiple platforms. Use multiple platforms to announce your event and invite your supporters. Or, if you take a DIY approach, heavily promote this new option to your audience of supporters. These videos can also be shared on other platforms. Facilitate peer-to-peer fundraising.

Campaign 74

Campaign Effective Giving Ideas 74

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. By following these suggestions during your planning process, you’ll be better prepared to drive awareness and make meaningful change at a local, national, or global level: Set clear campaign goals and identify a timeline.

Advocacy 130

Advocacy Campaign Tips Storytelling 130

sgEngage

JUNE 30, 2023

How Blackbaud Can Help The Impact of Nonprofit Marketing Nonprofit marketing aims to increase the awareness, engagement, and contributions from donors (especially first-time advocates). Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Qgiv

OCTOBER 9, 2023

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. What is cause marketing?

Causes 52

Causes Marketing Impact Guide 52

Media Cause

MAY 8, 2023

Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals. and back into how much you will need to spend to reach your specific goal.

Tips 52

Tips Organization Channel Benchmark 52

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. The level of supporter engagement with each of your marketing platforms. In fact, an incredible $2.47 The characteristics of your donor base.

Giving 119

Giving Retention Metrics Demographics 119

AccelEvents

JULY 19, 2020

Greater brand awareness. Wider audience reach. Without the need to travel to the event and spend money on accommodations or put their health at risk, an online event is more accessible to a much wider audience. A larger audience and higher attendance rates won’t matter, however, if you do not know how to take advantage of them.

Virtual 96

Virtual Sponsor Registration United States 96

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The opportunity to grow brand awareness, generate and capture leads, and to convert sales is almost always worth the initial investment. . Access to a MORE targeted audience.

Sponsor 52

Sponsor Virtual Audience Demographics 52

Greater Giving

DECEMBER 15, 2022

As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters?

Digital 75

Digital Marketing Donor Channel 75

Greater Giving

JUNE 27, 2023

Consider the cause you support and choose packages that resonate with your audience and supporters. Diverse Range of Packages: Curate a diverse range of auction packages to cater to different interests, budgets, and demographics. Offering a variety of options allows attendees to find something that resonates with them personally.

Sponsor 75

Sponsor Conservancy Captivate Channel 75

Media Cause

JANUARY 10, 2023

Assess your audience. As you read through these tips, remember that the best marketing strategy for your nonprofit will depend on your cause, products, and audience. With that in mind, let’s start by exploring how to assess that audience. . With that in mind, let’s start by exploring how to assess that audience. .

Product 52

Product Marketing Nonprofit Audience 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. LinkedIn is a great resource for nonprofits because of its audience. Reaching out beyond your current audience isn’t always easy.

Linkedin 52

Linkedin Social Media Practice Media 52

AccelEvents

JUNE 24, 2021

This new reality and shifting landscape have created significant opportunities to use virtual and hybrid events — and the technology that powers them — to elevate brand awareness, increase demand generation, enhance user acquisition, and ultimately accelerate growth for your company or your clients.

Guide 93

Guide Virtual Registration Platform 93

Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Demographic targeting: Targeting by age, gender, or household income.

Audio 52

Audio Search Audience Websites 52