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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. The site should be built to accommodate members’ changing needs as well as technology that may be in the pipeline. Many initiatives can, and should, continue to grow.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Someone with the wrong attitude or who doesn’t understand the goals can do more harm than good. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. Influencers are not necessarily thought leaders.

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How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

What should be measured are shifts in awareness, comprehension, attitude and behavior related to donations, purchase, branding, reputation, public policy, employee engagement, and other shifts in audience beliefs or behaviors related to SMART objectives. .

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Transmedia — Making Change Across Mediums

Beth's Blog: How Nonprofits Can Use Social Media

In a recent Pew research study, 43% of people who use social media reported that they decided to “learn more about a social issue” due to something they read on a social networking site, and 18% said they decided to take action offline.

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Conservation Planners Use Benetech's Miradi Software to Help Save Reefs in Guam

Beneblog: Technology Meets Society

Rare’s Pride campaigns are two-year marketing initiatives that shift the attitudes and behaviors of people living near endangered areas to engage them in conservation efforts. Rare has embedded core Miradi functions into their standardized marketing methodology which is used to design conservation campaigns in 50 countries.

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Better marketing for nonprofits

ASU Lodestar Center

Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture. Your goal should be for your site to pop up whenever anyone looks up your cause. Will you use poll data in your area to assess attitudes? Partner with your community. Join the open source culture.

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Data and Storytelling: 6 Ways to Use Data to Move Your Mission

NTEN

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. It's locked in white papers, policy briefs, and fact sheets.

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