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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos.

Advice 98
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Are Memes Really Just Slacktivism?

Care2

New memes get started everyday. Remember the FB meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Here’s the original meme: “Right girls let’s have some fun.

Meme 77
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Tips for telling your story online

Candid

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? In the video below, find four tips to do just that. The answer: tell an engaging story.

Story 64
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Amazing AI Images for Impact: AI Generators for Nonprofits

Whole Whale

And with AI image generators, you can create custom visuals that will grab attention and convey complex information in a simple way. These images could be used for a wide variety of storytelling and attention-grabbing hooks for content. Are you working on a report or presentation? Generate Imagery for Fundraising Materials.

Images 97
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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Should your organization adopt a similar model and share popular memes and videos with your audience on Facebook to generate more engagement?

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Creating a Fundraising Culture in Your Nonprofit

Greater Giving

Finding out the most effective style of messaging is important during the solicitation phase, as it will allow you to create messages in ways that will grab their attention, effectively explain the need, and motivate them to get involved. Ask—then ask again.

Culture 94
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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

The white includes a summary of discussion from a roundtable of social media experts discussing the attributes and dimensions of influence and how it differs from other attributes, for example attention. " A pithy quote from Jeff Jarvis in the side bar answers, " Starters and spreaders of memes are the most influential people.