Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). The Brand Story. The key to producing an effective brand story video is treating it like a novel. The Awareness Video.

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Video Nonprofit Images Awareness 87

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. Although AI for the nonprofit sector isn’t a new concept, the possibilities continue to grow.

Tools 360

Tools Fundraising Analytics Analysis 360

sgEngage

JANUARY 16, 2024

Tell a Powerful (and Personal) Story Humans are hardwired for narrative. Stories help us pay attention. And stories inspire action. Encourage P2P fundraisers to tell their own stories. Lean on AI to craft a better story. Add images to every touchpoint. They generate a-ha moments.

Effective 76

Effective Tips Fundraising Blackbaud 76

Nonprofit Tech for Good

NOVEMBER 1, 2020

Once you’ve got their attention, people will want to get in touch, to find more information about becoming a member. Social media is the perfect place to talk about their experiences and share their stories. If you’re doing this, make sure to measure the clickthrough rate. There are dozens of ways that you can do this.

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Social Media Associations Media Social 332

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Tell the story of those impacted by your organization. Incorporating a CTA like a donation link or a volunteer sign-up form can amplify the impact of your story.

Marketing 52

Marketing Tips Influence Nonprofit 52

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support. Tag and thank them.

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Support Donor Community Retention 52

Qgiv

JUNE 6, 2023

With all the details ironed out, all that’s left is to upload your image or video with your text copy and publish your Facebook Ad. When your ads appear on your existing donors’ feeds, it reminds them of your cause and encourages them to donate again, increasing your donor retention rate. Use high-quality images for ads.

Facebook 86

Facebook Guide Demographics Nonprofit 86

sgEngage

FEBRUARY 17, 2023

Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Once confirmed, welcome them with an email that tells your organization’s story and sets expectations on how often they’ll hear from you. Ask a question. (“How Personalize it. (“Joe,

email 78

email Communication Effective Fundraising 78

Allegiance Group

MAY 1, 2024

The infrequency of match offerings is an exciting way to entice new donors; plus, it often yields the highest response rate of any type of giving! Reach out to LYBUNT donors in November and December – a good story can always prompt someone to give again! Indeed, one of the most popular strategies is to offer a match to nondonors.

Campaign 52

Campaign Guide Fundraising Storytelling 52

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

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Test email Spam United States 52

sgEngage

FEBRUARY 18, 2023

HAVE THEM AT HELLO Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Once confirmed, welcome them with an email that tells your organization’s story and sets expectations on how often they’ll hear from you. Ask a question. (“How Personalize it. (“Joe,

email 71

email Communication Effective Fundraising 71

Qgiv

JULY 10, 2023

Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships. The challenges of strength-based messaging Finding the balance in your story. Ensuring you have access to the photos and stories you need to paint the full picture.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Bloomerang

DECEMBER 5, 2022

Personalization in the subject line will boost your open rate and tangible offers like ‘get 4 more kids to camp!’ The ACLU sent me this email the morning after Giving Tuesday to say they know a lot causes are vying for my attention and that it’s not too late to help them meet their match. Alice, help get 4 more kids to camp!

email 85

email Giving Homeless Nebraska 85

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. New donor retention plays a major role in your overall retention rate. You can see this represented in the image below: . Incorporate impact stories in future communications. Call your new donors. .

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Retention Practice Donor Time 82

Neon CRM

MAY 26, 2023

They pull an intriguing quote or statistic for a tweet, using related hashtags to drive attention. However, a beautiful image could entice them to explore more and possibly watch the full-length video. Automate Email Marketing Initiatives Nonprofits have an email marketing open rate of about 25% —which is pretty good!

Campaign 95

Campaign Marketing Ideas Help 95

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

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Channel Sierra Leone Story Digital 247

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Don’t rely too much on gimmicks or guilt.

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Lesson Fundraising Digital Test 59

Bloomerang

OCTOBER 4, 2021

Their attention spans are short. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There’s nothing else to break up the text or draw attention to important points. There are no images to tell a story explaining why they’re sending this appeal.

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Question Donor Test Student 142

Media Cause

FEBRUARY 28, 2022

Users are usually on their endless scrolling journey, so it can be hard to capture their attention. . Pros: Can tell a more developed story at once. Can do a drip campaign where you tell a bit of the story at a time. . Pros: Opportunity to create in-depth, compelling stories. Can link to more in-depth content.

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Content Test Student Audience 105

Get Fully Funded

AUGUST 24, 2021

How will you grab the attention of your donors when their inbox is already full and they barely have time to read what’s already there? How will you convey your message in as few words as possible so you make the most of every second you have their attention? Your list might look something like this: Andrea’s success story.

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Results email Fundraising Story 122

Media Cause

APRIL 22, 2022

It’s easy to get in the habit of reaching out for fundraising purposes, but it’s equally necessary to engage your people with impact stories. . Whether you’re sharing an impact story or appealing to a supporter, include your call to action fairly early in the email. Define Your Goal + Have a Clear Call to Action.

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email Practice Marketing Test 52

Get Fully Funded

JULY 4, 2022

Sometimes, methods of fundraising that worked in previous years don’t work as well when the economy shifts or a big news event pulls people’s attention away. Are you sharing heartwarming stories that stir their heart and soul, moving them to donate? Look at the click-through rate of your most recent email. What do you see?

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Method Fundraising Social Media Calendar 75

Qgiv

JANUARY 24, 2024

It’s the story you tell potential and current donors. Corporations are often looking for ways to shake off the image of being a faceless business and give back to their communities. Here are a few that you might want to consider: Donor retention rate: How many of your donors are continuing their support past the first donation?

Practice 52

Practice Strategy Guide Fundraising 52

Everyaction

OCTOBER 30, 2017

There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. Holocaust Memorial Museum has a clean and effective donation page and does something incredibly powerful—it tells a story. Why not tell your story in your donation forms?

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Puerto Rico Donation Giving Colorado 68

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. To grab attention and avoid being dismissed as junk mail, get creative with your envelope.

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

JULY 26, 2021

Are you using video and/or compelling images to tell relevant stories? . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. When sending emails, personalize them as much as possible to secure higher open and conversion rates.

Strategy 142

Strategy Online Fundraising Plugin 142

Bloomerang

JUNE 1, 2022

Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact. Follow these steps to tell a complete story : Select a protagonist. Give your audience information that will help them identify with the individual featured in your story. Direct mail response rate.

Guide 112

Guide Giving Nonprofit Mail 112

Qgiv

JANUARY 12, 2023

Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Knowing the answers to these questions can help you create content and social media that attracts people’s attention and draws new donors to your website. Every nonprofit has a story, but how do you tell yours?

Social Media 52

Social Media Strategy Media Donor 52

DipJar

SEPTEMBER 12, 2022

Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . But are you paying attention to your site’s design ? . SEO success.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Nonprofit Tech for Good

JUNE 23, 2020

Be sure that your pitch is visual whether that’s a graphic or image in the body of the email, or a header or footer banner. Fundraiser Stickers for Facebook Stories. Design a set of promotional images and graphics using a tool such as Canva in order to maximize promotion and sharing on mobile and social media.

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Practice Online Fundraising Nonprofit 339

Allegiance Group

NOVEMBER 2, 2023

” These small yet impactful design choices can make a significant difference in capturing the attention and generosity of potential donors. Make it easy for potential donors to understand the impact their contributions will have and showcase success stories to inspire them.

Websites 52

Websites Calendar Registration Nonprofit 52

NetWits

NOVEMBER 19, 2010

In the above two examples (screen shots images) I saw the name of someone I knew personally. When I see a friend’s name it draws my attention. By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), click-through rates improve by 3-5x. Peeks my curiosity.

Facebook 144

Facebook Websites Plugin Social Media 144

Nonprofits Source

JUNE 5, 2023

For instance, Instagram is ideal for sharing primarily visual content such as images and videos, while Twitter has a 280-character limit per tweet and is most suitable for quick updates and hashtag campaigns. What is our social media engagement rate? Measure Facebook traffic and engagement. Create engaging content on Facebook.

Facebook 59

Facebook Build Community Strategy 59

Amy Sample Ward

FEBRUARY 19, 2011

You can review the page edits here: [link] ) Links to news stories were included as they emerged and the occasional personal edit of sentiments like “no one knows what’s going on” contributed to the live action growth of the page. The same with live information, personal stories from witnesses, and so on. Examples from Haiti.

Disaster 206

Disaster Social Media Haiti Media 206

Tech Soup

JUNE 7, 2017

Tell a Compelling Story. As humans, we are brought to action through stories. Stories resonate with our emotions, far more than the latest facts and figures ever will. To make those all important conversions, your nonprofit e-commerce website needs to tell a compelling story. Indulge in Some Digital PR.

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Raise Money Social Media Images 41

CauseVox

OCTOBER 11, 2021

The neat thing about Fiver is that there is time is built in for program staff to collect and story bank client testimonials, which means they’re not scrambling at the end. A good story is an incredible tool and whatever quote or story you decide to use, make sure it’s relatable and clear. Your donors want to hear those stories.

Guide 73

Guide Giving Campaign Social Media 73

NetWits

NOVEMBER 19, 2010

In the above two examples (screen shots images) I saw the name of someone I knew personally. When I see a friend’s name it draws my attention. By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), click-through rates improve by 3-5x. Peeks my curiosity.

Facebook 134

Facebook Websites Plugin Social Media 134