Interview: SXSW4Japan Raises over $120,000 #sxswcares
Amy Sample Ward
APRIL 7, 2011
In the end, it raised over $120,000 from 1500+ donors. Here are some of the biggest ones: Community Branded – We used a co-branded (with the Red Cross) site to maintain credibility with our 1500+ donors. Hanson led a 12-hour telethon that featured over 40+ artists. How did you co-created the campaign? Hindsight is always 20-20.
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