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Why attracting younger members is crucial for association success

Nimble AMS

Consider partnering with specific universities, so you know exactly what training and certifications are relevant to students and recent graduates. Building a vibrant volunteer program at your association is a great method to attract young members. To better understand your members and their volunteer motivations, send out a survey.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Survey existing donors on what spurs them to give quickly when appealed to. Remember your goal is persuading consumers. Apply those lessons.

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Creating Buy-In for a Data Culture at Your Nonprofit

Tech Soup

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. Why Is Google Analytics Important for Nonprofits?

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Game On: How Gamification is Changing the Sector

ASU Lodestar Center

Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases. If gamification sounds like the right answer for your organization, it is most important to define the goals for both parties and the methods that will be used to create an engagement system.

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How We Learn – Capitalize On Knowing

Gyrus

Before I start, it is best to issue a few disclaimers: I am not a neuroscientist; this blog post is not written with appropriate scientific method. I personally am a bit of a hybrid, I start as a global learner and apply an analytical style of learning when I find topics that interest me. How We Learn – Capitalize On Knowing.

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Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

The nature of the research question will determine the content of your research, and the method you use. For example, try a reference librarian, approach an experienced individual in the private sector, or contact a university extension department. Choose a method. It is best to keep surveys as short as possible.

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Top Reasons to Opt for Data Driven Decisions in Managing Your Nonprofit

Connection Cafe

A few years ago, a study conducted by Gitte Lindgaard at Carleton University revealed that visitors make their first impression in just a 20th of a second, so be prepared to offer them a clear, attractive view to meet their expectations at first glance. Analytics Data Mining & Modeling Donor Strategy Identifying Prospects'

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