Connection Cafe

APRIL 19, 2019

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. The average donor retention rates for first-year online-only donors is 22%.

Retention 37

Retention Donor Change Blackbaud 37

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. This type of stewardship helps boost donor retention. What is a nonprofit CRM?

Profile 92

Profile Software Nonprofit Donor 92

Neon CRM

NOVEMBER 29, 2023

With those statistics in mind, let’s take a look at what this reveals about donors. If that’s the case, we’d expect to see a high volume of one-time donations made by donors who never engage with a nonprofit after their initial transaction. What Causes Do Donors Support? Who Is Giving?

Lesson 52

Lesson North America New York Kentucky 52

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson?

Donor 58

Donor Offline Mail Channel 58

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

The exact opposite is more likely especially for wealthier donors. The potential for tax code changes are more likely to encourage these donors to give now instead of waiting. The data shows a troubling trend in the nonprofit sector: Donor populations have been shrinking for the past five years and revenue per donor has been flat.

Data 118

Data Hurricane Fundraising Disaster 118

DNL OmniMedia

DECEMBER 13, 2021

Constituent relationship management (CRM) refers to the various processes that nonprofits use to steward and build relationships with donors, volunteers, advocates, members, and other constituents to secure ongoing support. Donor management. Overview of CRM for Nonprofits.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

NTEN

SEPTEMBER 9, 2010

Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. The trends of multichannel donors are very encouraging. .

Trend 86

Trend Online Fundraising Offline 86

NetWits

JUNE 13, 2011

The data clearly shows that integrated direct marketing is essential for maximizing the long-term value of online-acquired donors. I don’t know whether it’s sloth, incompetence, lunch with printers, or just fear that the income from a donor won’t end in ‘my’ bucket. In MultiChannel Donors: Real?

Channel 118

Channel News Mail Blogger 118

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. Donor data can help you understand you donors and reach new ones, set goals and track successes and ways to grow, and—most importantly—data can keep your nonprofit on track to fulfill your mission! Fundraising Metrics. Social Media Metrics.

Analytics 98

Analytics Data Metrics Rate 98

NTEN

SEPTEMBER 24, 2009

Online donors can be summed up with a phrase that would make an excellent soap opera title: the young and the generous. Obviously, we want more donors like them: they account for most of our acquisition, and they are a leading source of new revenue for most nonprofits. Rebecca Higman and Katya Andresen , Network for Good.

Donor 84

Donor Online Mail Social Network 84

NTEN

SEPTEMBER 19, 2011

The TA report also found that online donors give at higher levels than direct mail donors – even after they switch to offline channels in later years – so converting them in the first place is key. > And don't forget we'll be going more in-depth on email fundraising in particular with " The Email Fundraiser's Toolkit ".

Fundraising 59

Fundraising Mail Offline Channel 59

Connection Cafe

FEBRUARY 12, 2019

One thing that comes out in that process, time after time, is the immense value of email to online fundraising: And email isn’t just important to online revenue, here are 4 other findings from our data that illustrate the impact of email fundraising: Offline donors can be up to 90% more valuable when you have their email address.

Charity 28

Charity email Fundraising Offline 28

Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

SEPTEMBER 21, 2012

Sustaining giving is the most valuable investment your organization can make - it's cost-effective and encourages retention and engagement. But in the USA, the emphasis is still on acquisition of one-time gifts, and first-time donors churn all too often. In Europe, it's all about monthly bank drafts for supporting charities.

Giving 34

Giving Europe Blackbaud Analytics 34

Connection Cafe

MARCH 30, 2011

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. Molly: Let’s start out where the real analytics come in. Katie Beth: Disaster donors really have a trifecta effect going on.

Disaster 26

Disaster Donor Japan Test 26

Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors.

Offline 35

Offline Donor Online Retention 35

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Mastering an analytic approach to strategy and planning.

Digital 96

Digital Marketing Fundraising Strategy 96

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Convert volunteers into donors, donors into advocates, and first-time supporters into long-term relationships through personalized, multichannel outreach.

Digital 52

Digital Fundraising Case Study Advocacy 52

Neon CRM

SEPTEMBER 15, 2023

Neon CRM Neon CRM is Neon One’s answer to total fundraising and donor management. These 30-minute, no-pressure sessions walk through all the systems features, from donor management, email, and donation pages to event and volunteer management, automated workflows, and reporting.

Software 52

Software Fundraising Oracle Structure 52

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Simply put, you must be where your donors are. When you go where your donors are, you expand your reach to a larger potential audience.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Connection Cafe

DECEMBER 27, 2018

Nevertheless, it may point to a decline in the number of donors giving small and medium sized gifts and hint at an elevated role for major donors. Retention is here to stay: As noted in our Charitable Giving Report, the retention rate for first-year, offline donors sat around 31%.

Trend 34

Trend Philanthropy Retention Hints 34

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

OCTOBER 28, 2010

First Year Donor Retention is 29.3% The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. That means 7 out of 10 donors don’t give again the following year. 67% of donors plan to eliminate or reduce support to nonprofits that over?solicit

Statistics 81

Statistics Trend Benchmark Blackbaud 81

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study also showed that for the first time since Target Analytics released its initial study in 2002, overall revenue per donor declined by 2.1%. compared to Q1 2008.

Social Media 31

Social Media Advocacy Fundraising Online 31

Double the Donation

APRIL 24, 2021

Provide your donors with access to our searchable and user-friendly database from anywhere on your site, including donation and acknowledgement pages. Donors can immediately submit matching gift requests to their employer using the instructions we provide. Provide a seamless matching gift experience for your donors and your team.

Integration 52

Integration Nonprofit Contact Platform 52