Amy Sample Ward

JUNE 13, 2011

" 5 Web Reports Every Nonprofit Should Know – Google Analytics | NetWitsThinkTank.com – "Those who follow me on Twitter, or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics.

Web 114

Web Norway Russia Mexico 114

Connection Cafe

APRIL 2, 2018

Data and analytics can play a big role in improving nonprofit strategy. What charts or slides did the group focus on? Among nonprofit advocacy groups, I often witness a huge gap between the people with access to data and analytics and the people actually empowered to make strategic decisions. This was their “Testing Whiteboard.”

Data 31

Data Help Analytics Test 31

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” You can then track which of these groups clicks on your ad most often, and of those clickers, who passes the test or converts most often. Flickr Photo by Matthew Field.

Analysis 105

Analysis Audience Test China 105

Whole Whale

MAY 17, 2023

Maybe it’s an article about AI-powered predictive analytics, creative tool, text generator or perhaps it’s a new tool that promises to completely automate your donor management process. Start by asking questions. Your first thought might be, “Great, one more thing on my plate.” What does this tool do?

Adopt 52

Adopt Generation Picture Reflection 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Participants volunteer their question for the Spectragram. The true test of any training is how participants apply it to their work. Reflection and Takeaways.

Participatory 76

Participatory Digital Facilitation Exercise 76

Nonprofits Source

JUNE 22, 2017

While these questions aren’t always easy to answer, you can chunk it down: What is one of your organization’s goals? The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Clicks are important because they show value.

Digital 111

Digital Marketing Guide Chapter 111

Get Fully Funded

MARCH 6, 2022

Draw it out into an organizational chart so you can see who will report to who. Don’t expect someone to be a whiz at photography, video editing, design software, analytics, email marketing, and event planning all at the same time. It is hard not to feel stupid when you have to ask a lot of questions. Is there a consensus?

Guide 75

Guide Nonprofit Interview Job 75

Connection Cafe

SEPTEMBER 17, 2013

Card sorts are a form of usability testing that help us understand how users group and label content. Some indicators that a card sort test is a good activity for a design project include: A website that is structured according to the org chart so that each department has their own section. Methodology. In-Person or Remote?

Design 36

Design Process Web Test 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. Test and tweak.

ROI 50

ROI Social Media Slides NTEN 50

Michael Stein's Non-profit Technology Blog

JULY 13, 2008

The slide presentation raised a number of questions in my mind, so I messaged Jonathon on Facebook and we chatted about (lil) Green things. Clicking on their name of the amount that they've donated yields a graphical chart containing the people that they've recruited and/or recent donations that they've made.

Conservancy 49

Conservancy Facebook Experiment Build 49

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, “What tools are in your tool box?” Measurement tools or perhaps more accurately, social analytics tools collect that data. She advices subjecting your data to the so what test.

Measure 115

Measure Social Media Tools Media 115

CauseVox

NOVEMBER 26, 2023

StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you. Consider asking questions like, “What would you want the world to know?” or “what does our program mean to you?”

Storytelling 82

Storytelling Impact Arts Nonprofit 82

NTEN

JULY 7, 2011

You wouldn't invest in mailing a new acquisition package without detailed test panels and list selection criteria, right? Since while all these fun new platforms come with their own super fun analytics and reporting pieces (i.e If you want more, feel free to reach out, post comments/questions, @ me, DM me, etc.

Social Media 75

Social Media Integration Media Social 75

Connection Cafe

DECEMBER 22, 2013

So, start testing- the sooner you do, the sooner you can start converting new donors. In this blog series by Nancy Schwartz - Connect First- Your Marketing Magic Bullet (Part One) and Content, THEN Channels, Follows Connections (Part Two) – she answers the question she hears most often: what is the marketing magic bullet?

Story 54

Story Nonprofit Social Media Content 54