Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Pay attention to the “change&# in weekly numbers and measure it against activities or messages you were pushing that week. View more presentations from womenwhotech.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize. Example: Northern California ACLU social network analysis of their followers on Twitter. 6: Use social media to close the loop between online and offline action. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it.

Metrics 219

Metrics Community Map Template 219

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Amy Sample Ward

DECEMBER 6, 2009

Including various social media tools in the way you do your work (whether it’s communications, fundraising, outreach, volunteer recruitment or service delivery) comes from strategically identifying the right tools for the right things. For more: International Fundraising on The Baudcast (Podcast). Social Networks for Fundraising.

Social Media 105

Social Media Interaction Government Case Study 105

Connection Cafe

OCTOBER 30, 2017

Truly understanding your organization’s prospects and customer behavior can be the difference between successful and unsuccessful volunteer recruitment and fundraising campaigns. 33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ).

Analytics 39

Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. . My fundraising colleagues concur.

Washington 85

Washington Metrics Facebook Donor 85

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . I was recently asked what I saw as a change or trend on the fundraising horizon. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Top 2021 fundraising strategies .

Digital 95

Digital Marketing Fundraising Strategy 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Online Fundraising Predictions From Around the World.

ROI 50

ROI Widget Metrics Cambodia 50

Amy Sample Ward

JUNE 6, 2011

Instead of fundraising separately, activating communities separately, connecting with legislators separately, the organizations recognized a unique opportunity they had to come together. What do you measure every day, week, month, year? What about a fundraising tool? A year later, in 2010, it was even bigger.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. Online numbers don’t always equate offline results. They want to connect. They want to share in more than one medium. What are they good for?

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

DNL OmniMedia

FEBRUARY 16, 2022

Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. This digital marketing content directly impacts the success of your online fundraising strategies. Phase 4: The Analysis Stage. It all comes full circle.

Digital 98

Digital Strategy Create Phase 98

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Fundraising Event Metrics.

Analytics 98

Analytics Data Metrics Rate 98

sgEngage

JULY 5, 2022

Let’s explore the key facets of matching gift fundraising and donor retention over time, as well as take a look at the research and results of the topics together. Donor retention is the measure of the rate of donors who continuously give to a nonprofit organization beyond their initial contributions. The Basics of Matching Gifts.

Retention 82

Retention Gift Program Donor 82

Nonprofits Source

MARCH 21, 2018

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. 45 million was raised by nonprofits through Facebook fundraisers on Giving Tuesday. Facebook Live.

Social Media 109

Social Media Resource Marketing Media 109

Saleforce Nonprofit

NOVEMBER 18, 2021

Self-Help Africa needed a single source of truth to more effectively manage and measure their programs and services and, crucially, demonstrate the value of their programs to donors. The Salesforce platform allows for the flexibility you need with access to data from anywhere and real-time collaboration for staff. Working Smarter Together.

Program 52

Program Impact Africa Ireland 52

Amy Sample Ward

FEBRUARY 24, 2011

There were so many new platforms and applications that provided tools for everything from communications to fundraising, outreach to development, and much more. The magical kingdom in which offline and online worked together, where strategies that were proven in one place were re-imagined in new ones.

Slides 213

Slides Nptech Digital Case Study 213

Connection Cafe

DECEMBER 8, 2014

Lack of stewardship has a price, and nothing proves that more than the AFP Fundraising Effectiveness Survey. Start at the beginning and implement an offline and online donor welcome series for first-time givers. And finally, have a plan with measurable goals, a timeline, and tracking. There is always a reason to say thank you.

Retention 49

Retention eBook Donor Offline 49

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Taking Action or Fundraising: You're using social media tactics to spur supporters to action or donate. Identify Objectives.

Social Media 106

Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The research looks at how social media engagement produces significant offline involvement. RESEARCH STUDIES. 2013 eNonprofit Benchmarks Study.

Studies 112

Studies Research Attention Data 112

sgEngage

JANUARY 12, 2011

Showing Fundraising to Outcomes Doctors Without Borders/Médecins Sans Frontières (MSF) raised over $68 million in the US to support their important work in Haiti. This is what the future looks like for transparency, accountability, and demonstrating how giving produces measurable outcomes. Do you have email templates ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Expanded use of vlogs.

Retention 47

Retention Gift Rate Conversation 47

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2008

I need to write a post about the benefits of using Twitter for fundraising. Nancy White also shared this awesome link of social network analysis tools and this would be an excellent little project to learn how these work). But I also connect with some of the same people through other online communities (and offline).

America 50

America Twitter Foundation Challenge 50

Have Fun - Do Good

OCTOBER 16, 2009

One of the background stories in doing the research for the book was I was asking a political fundraiser friend of mine, "What's the experience like for you as a fundraiser in cultivating women donors versus men donors for political donations?" As a political fundraiser, I just want their money, and to get out." I said, "Why?"

Authoring 46

Authoring Marketing Change Interview 46

NTEN

OCTOBER 28, 2008

Starting with the new(ish) generation of interactive websites and blogs, we can observe how mainstream and alternative organizations serve up news, critical analysis, community building and civic engagement. In this election, supporters set up their own fundraising pages and reach out directly to their web of friends. Washington Post.

Social Media 62

Social Media Lesson Develop Media 62

sgEngage

OCTOBER 28, 2010

The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. Fundraising Email Response Rate is 0.13% The 2010 eNonprofit Benchmarks Study reports this gem. Fundraising Email Response Rate is 0.13% The 2010 eNonprofit Benchmarks Study reports this gem.

Statistics 81

Statistics Trend Benchmark Blackbaud 81