M+R

APRIL 7, 2021

Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. It’s all the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . 2021 Benchmarks UK FAQ. Everything you need to know about participating in the 2021 Benchmarks.

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Benchmark Studies News FAQ 67

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

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Benchmark Advocacy Studies Social Media 68

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.

Mail 75

Mail Results Benchmark United States 75

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012.

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Rate email Ideas Trend 235

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online user experience and messaging. Start with benchmark data. You can find a bunch of fundraising metrics to track here. Track your own data.

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Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics Digital 64

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

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Benchmark Advocacy Studies Metrics 76

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments.

Fundraising 84

Fundraising America United States Track 84

Care2

JULY 6, 2023

The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022! What can fundraising professionals do to put 2023 back on track? Care2 has collected the most effective tips you need to know to improve your fundraising and advocacy programs.

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Research Trend Help Benchmark 69

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising.

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Benchmark Advocacy Stats Mobile 72

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Here’s how the text fundraising process works: Your nonprofit chooses a text fundraising platform or service provider.

Mobile 56

Mobile Guide Giving Fundraising 56

NetWits

DECEMBER 1, 2011

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Integrate a fundraising appeal.

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Giving Advocacy Rate Action 235

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. The total number of email recipients was up 72%.

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Benchmark Metrics Report Online 55

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Given this trend, we asked some of our partners, what are some messaging and communications best practices to help nonprofit fundraising and engagement staff recruit and retain more recurring donors?

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Communication Practice Program Instruction 130

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. ” The average online gift was $89. . ” The average online gift was $89. Online Revenue and Advocacy Growth. Advocacy saw an 8.7%

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Benchmark Studies Money Raise 70

Care2

APRIL 29, 2010

I’ll try to keep it short and just sweet enough to fill you in on everything you need to know about the new 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN. Thanks to Allyson for inviting me to guest post. This stuff fascinates me – which I guess is good since it’s my job.

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Benchmark Studies Stats Advocacy 65

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. The good news is that online revenue is up and monthly giving programs have grown 43%. Now the bad news.

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Rate email Benchmark Fundraising 76

Connection Cafe

OCTOBER 10, 2019

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. More than doubled online revenue. 124% growth in sustainer donors.

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Advocacy Tools Conservancy National 33

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. To make matters worse, most millennials live their social lives online and are prone to information overload. Millennials are the largest generation in the U.S. It’s time to decide.”.

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Storytelling Homeless Generation New Zealand 264

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

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Benchmark Measure America Blackbaud 56

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

Nonprofit Tech for Good

APRIL 10, 2022

A good photo can perform very well on Twitter – not stock photos, but an original photo that your nonprofit has the right to use online that speaks to your mission and programs. To begin, acquaint yourself with Twitter Advertising formats , Twitter Ad Benchmarks , and browse the catalog of training videos at Twitter’s Flight School.

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Twitter Practice Social Media Nonprofit 355

Care2

JANUARY 8, 2010

Make sure you start 2010 off right by adopting the latest best practices for online advocacy as a proven strategy to recruit and retain donors, while advancing your mission. Tuesday, January 26, 2010 at 2 pm EST. We have a limited amount of webinar lines, so please take a moment to sign up now.

Advocacy 50

Advocacy Fundraising Benchmark Blackbaud 50

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! Million online gifts totaling $438 Million raised; and 7.3

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

NTEN

AUGUST 5, 2014

On August 2-3, I attended the 5th biennial Money for Our Movements (MFOM) social justice fundraising conference in Baltimore, Maryland, convened by the Grassroots Institute for Fundraising Training. Everyone is a fundraiser: People donate to entire organizations, not just to one department (or silo).

Communication 94

Communication email Marketing Reflection 94

Care2

JANUARY 27, 2010

On Tuesday, Care2’s Justin Perkins moderated the webinar Connecting Advocacy to Fundraising for Maximum Impact. However, according to M&R’s eNonprofit Benchmark study, 61% of online activists take action one-time. Integrate advocacy and fundraising. Be relevant and timely.

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Advocacy Fundraising Benchmark Blackbaud 42

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

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Benchmark Studies Digital Analysis 52

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

Convio 51

Convio Benchmark Studies Haiti 51

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Studies Social Media NTEN 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Online Campaigner.

Campaign 97

Campaign Online Chapter Model 97

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 14, 2011

One of the key questions I get from nonprofits is, “How much money should we be raising online?&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study.

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Raise Money Online Convio 75