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Time’s almost up! Join us for Benchmarks 2023

M+R

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. Join us for Benchmarks 2023 first appeared on M+R.

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Deadline THIS Friday! Sign up for the 2022 Benchmarks!

M+R

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

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Come join Benchmarks 2022! Help us map the whole year in data.

M+R

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. We’d like to invite you to come along by participating in our upcoming 2022 M+R Benchmarks. . The window to sign up as a Benchmarks participant is open NOW. Related Links: Benchmarks UK is here!

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. You can use that benchmark to determine how well your ad copy is performing. If it’s well under 4%, you may want to tweak your ad copy!

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data.

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5 Research-Backed Trends to Help You Finish 2023 Strong

Care2

The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022! What can fundraising professionals do to put 2023 back on track? Care2 has collected the most effective tips you need to know to improve your fundraising and advocacy programs.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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