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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! UA used “cookie-based” tracking that allowed the platform to record web activity on the site during a user’s session on the site. Ok, back with us? Give it a read here !

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

While traditional events still have an important place in the fundraising calendar, activity-based fundraising events now encompass a diverse range of experiences, from yoga to pickleball to kayaking and more. What Activity Will Appeal to Your Donors? That means more donors and more dollars.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. We’ll use sharing a story in social media posts as our example.

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Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. Just between us, I’ve grown to love analytics.

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions. EveryAction.

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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Other groups had smaller, more active lists, thanks to increasingly aggressive inactive suppression and reactivation strategies. . And boy, were there some outliers this year. On to the goods! . Giving Tuesday: December Edition.

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. With this particular activity being an experiment we didn’t formally map out a ladder. Please tell us if you know of one! Pinterest has only been around for short time.